A new approach to the extension of fashion product lifecycles

Activity: Talk or presentation typesOral presentation


The aim of this study was to carry out a case study on a Small Medium Sized business (SME) within the Yorkshire region, UK and their drive to be a sustainable business . Following Corporate Social Responsibility (CSR) objectives and the UN Sustainable Development Goals through a strategy of benefitting People, Planet and Profit within Fashion.
Fashion production is growing globally and It is estimated that £140m worth of clothing is sent to landfill in the UK each year which is not sustainable, good for the planet or profile of the fashion industry (WRAP, 2022) (World Economic Forum, 2019) . Sole Responsibility is a UK based specialist online retailer of fashion footwear and clothing seconds who are helping to reduce this product wastage and helping to create a more circular fashion industry. The company resells these waste and seconds products, diverting them from (possible) landfill, assisting retailers and brands to reach their zero waste to landfill targets (Carbon Trust, 2017).

The case study will look at how the business fulfils an agenda of Corporate Social Responsibility (CSR) whilst wanting to continue to grow the business profitably (Solomon & Mrad, 2022). An analysis of the business’ current Corporate Social Responsibility (CSR) and their desire to ‘close the loop of circularity’ whilst giving back to the society.
KEYWORDS: Huddersfield, TIWC2023, Sustainability, Corporate Social Responsibility, Sustainability, Fashion Marketing, Fashion Business Strategy, Resale, United Nations Sustainable Development Goals(UNSDG), Value Proposition, Textiles 2030
Period5 Jul 2023
Event title92nd Textile Institute World Conference: Sustainability of the Textile and Fashion Supply Chain – Transitioning to Zero Carbon and Zero Waste
Event typeConference
Conference number92
LocationHuddersfield, United KingdomShow on map
Degree of RecognitionInternational