Activity: Talk or presentation types › Oral presentation
The body size and shape of infants and children who have distinctive physical characteristics changes constantly up to adulthood. In this sense, it cannot be emphasised enough that the size charts which can be representative of infants and children’s body size and shape precisely are required. The purpose of this study was to investigate the current size charts of the infant and children’s clothing brands in the UK. A total of 52 of infants and children targeted brands in the UK were collected by random sampling online and the characteristics of selected size charts were examined, evaluated, and also compared with the Shape GB (National size survey). According to the results, the average size measurements from the selected size charts were smaller than the Shape GB but the fit form made by the Shape GB data had similar size with the average sizes. The considerable number of brands provided the body measurements of ‘Height, Chest, waist,and Hip’ with additional weight measurement at the infant targeted brands. The size charts were more classified by age, gender, clothing type, and fitting but those were different from all size charts and it can be suggested that united size charts should be suggested.
4 Nov 2015
International Textiles & Costume Culture Congress : Between Worlds – Innovation and Design in Textiles and Costume