An Investigation of the Image Congruence of Global Consumer Brands and Consumers Self Image: A Cross Cultural Perspective

De Mattos, C. (Speaker), Nitin Sanghavi (Speaker), Longfei Li (Speaker)

Activity: Talk or presentation typesOral presentation

Period21 Jul 2011
Held at12th International Conference of the Society for Global Business & Economic Development
Event typeConference
Location, Singapore
Degree of RecognitionInternational