An Investigation of the Image Congruence of Global Consumer Brands and Consumers Self Image: A Cross Cultural Perspective

De Mattos, C. (Speaker), Nitin Sanghavi (Speaker), Longfei Li (Speaker)

Activity: Talk or presentation typesOral presentation

Period21 Jul 2011
Event title12th International Conference of the Society for Global Business & Economic Development : Building Capabilities for Sustainable Global Business: Balancing Corporate Success & Social Good
Event typeConference
Degree of RecognitionInternational