Brand Repositioning Capabilities: Enablers of Ongoing Brand Management

  • Raisa Yakimova (Speaker)
  • Michael Beverland (Speaker)

    Activity: Talk or presentation types › Oral presentation

    Period29 Nov 2004
    Event titleAustralia and New Zealand Marketing Academic Conference
    Event typeConference
    LocationWellington, New ZealandShow on map
    Degree of RecognitionInternational