Activity: Talk or presentation types › Oral presentation
Description
Since the momentous UK decision to leave the European Union in 2016, this unfolding crisis has dominated international news headlines for almost 3 years. This exploratory study seeks to investigate whether and how Brexit impacts on UK's national image among Chinese consumers.
Period
22 Jul 2019
Event title
2019 China Marketing International Conference: Globalization 2.0: China and the World Market