Activity: Talk or presentation types › Oral presentation
Description
This paper challenges the underlying philosophy of the colour and trend forecasting sector and the process currently used to market and promote trends that are contributing to excessive mass consumer consumption and the mass production of devaluing fashion product. It discusses how the trend forecasting sector needs to change to support a sustainable fashion system, beginning with colour. Such change is essential in light of the popularity of nostalgic tendencies, the availability of new shopping channels and in recognition of enhanced shopping experiences enjoyed by consumers while seeking fashion products that better resonate with their own tastes and lifestyle choices.
Period
25 Oct 2014
Event title
International Textiles & Costume Culture Congress
Event type
Conference
Location
Jeonju, Korea, Democratic People's Republic ofShow on map