Colour & Trend Forecasting in a Sustainable World

  • Tracy Cassidy (Speaker)

Activity: Talk or presentation typesOral presentation


This paper challenges the underlying philosophy of the colour and trend forecasting sector and the process currently used to market and promote trends that are contributing to excessive mass consumer consumption and the mass production of devaluing fashion product. It discusses how the trend forecasting sector needs to change to support a sustainable fashion system, beginning with colour. Such change is essential in light of the popularity of nostalgic tendencies, the availability of new shopping channels and in recognition of enhanced shopping experiences enjoyed by consumers while seeking fashion products that better resonate with their own tastes and lifestyle choices.
Period25 Oct 2014
Event titleInternational Textiles & Costume Culture Congress
Event typeConference
LocationJeonju, Korea, Democratic People's Republic ofShow on map
Degree of RecognitionInternational