Consumer Ethnocentrism Threatens Import Brands? Empirical Evidence from China and Greece and Validation of CEESCALE

Ding, Q. S. (Speaker), Meletios I. Niros (Speaker), Yannis A. Pollalis (Speaker), Yanfeng Zhou (Speaker), Markos H. Tsogas (Speaker)

Activity: Talk or presentation typesOral presentation

Period7 Sep 2017
Event titleBritish Academy of Management Conference 2017: Re-Connecting Management Research with the Disciplines: Shaping the Research with the Social Sciences
Event typeConference
LocationWarwick, United Kingdom