Consumer Ethnocentrism Threatens Import Brands? Empirical Evidence from China and Greece and Validation of CEESCALE

  • Ding, Q. S. (Speaker)
  • Meletios I. Niros (Speaker)
  • Yannis A. Pollalis (Speaker)
  • Yanfeng Zhou (Speaker)
  • Markos H. Tsogas (Speaker)

Activity: Talk or presentation typesOral presentation

Period7 Sep 2017
Event titleBritish Academy of Management Conference 2017: Re-Connecting Management Research with the Disciplines: Shaping the Research with the Social Sciences
Event typeConference
LocationWarwick, United Kingdom