Consumer Ethnocentrism Threatens Import Brands? Empirical Evidence from China and Greece and Validation of CEESCALE

Ding, Q. S. (Speaker), Meletios I. Niros (Speaker), Yannis A. Pollalis (Speaker), Yanfeng Zhou (Speaker), Markos H. Tsogas (Speaker)

Activity: Talk or presentation typesOral presentation

Period7 Sep 2017
Held atBritish Academy of Management Conference 2017
Event typeConference
LocationWarwick , United Kingdom