Developing the Brand of Chinese Cars Abroad: The Case of the United Kingdom

De Mattos, C. (Speaker), Laura Salciuviene (Speaker), Nitin Sanghavi (Speaker), Zhe Yuan (Speaker)

Activity: Talk or presentation typesOral presentation

Period10 Dec 2015
Event title5th Society for Global Business & Economic Development Research Symposium: Building and Promoting Brands in Emerging Markets
Event typeConference
Conference number5
LocationNanjing, China
Degree of RecognitionInternational