Developing the Brand of Chinese Cars Abroad: The Case of the United Kingdom

  • De Mattos, C. (Speaker)
  • Laura Salciuviene (Speaker)
  • Nitin Sanghavi (Speaker)
  • Zhe Yuan (Speaker)

    Activity: Talk or presentation types › Oral presentation

    Period10 Dec 2015
    Event title5th Society for Global Business & Economic Development Research Symposium: Building and Promoting Brands in Emerging Markets
    Event typeConference
    Conference number5
    LocationNanjing, ChinaShow on map
    Degree of RecognitionInternational

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