Developing the Brand of Chinese Cars Abroad: The Case of the United Kingdom

  • De Mattos, C. (Speaker)
  • Laura Salciuviene (Speaker)
  • Nitin Sanghavi (Speaker)
  • Zhe Yuan (Speaker)

Activity: Talk or presentation typesOral presentation

Period10 Dec 2015
Event title5th Society for Global Business & Economic Development Research Symposium: Building and Promoting Brands in Emerging Markets
Event typeConference
Conference number5
LocationNanjing, China
Degree of RecognitionInternational