“Did this help”? Understanding the qualities of helpful online customer reviews: A qualitative exploration of receiver perspectives

  • Carl Clare (Speaker)
  • Gillian Wright (Contributor to Paper or Presentation)
  • Alberto Paucar Caceres (Contributor to Paper or Presentation)
  • Peter Sandiford (Contributor to Paper or Presentation)

    Activity: Talk or presentation types › Oral presentation

    Period19 Jun 2014
    Event title2nd International Conference of Contemporary Marketing Issues
    Event typeConference
    Conference number2
    LocationAthens, GreeceShow on map
    Degree of RecognitionInternational

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