“Did this help”? Understanding the qualities of helpful online customer reviews: A qualitative exploration of receiver perspectives

  • Clare, C. (Speaker)
  • Gillian Wright (Contributor to Paper or Presentation)
  • Alberto Paucar Caceres (Contributor to Paper or Presentation)
  • Peter Sandiford (Contributor to Paper or Presentation)

Activity: Talk or presentation typesOral presentation

Period19 Jun 2014
Event title2nd International Conference of Contemporary Marketing Issues
Event typeConference
Conference number2
LocationAthens, Greece
Degree of RecognitionInternational