Digital Humans: Value Propositions and Limitations

Activity: Talk or presentation typesInvited talk


'Digital humans' are digital reproductions of natural humans, powered by artificial intelligence (AI) and capable of communicating and forming emotional bonds. The value potential of digital humans is overlooked in human resource management due to the limitations of digital human technologies. This article explores the value creation potential and the value realisation limitations of digital humans. The analysis is based on a review of 62 articles retrieved from the Web of Science database. The analysis suggests that digital humans have the potential to alleviate labour/skill shortages, reduce the natural human element in high-risk tasks, avoid design errors, improve ergonomics of products and workplaces, and provide guidance and emotional support, all of which will benefit natural humans in a workplace. However, technical limits, evolving understanding of digital humans, the social significance and acceptance of digital humans, ethical considerations, and the adjustment of legal tradition limit the value realisation. This review extends the Technology Acceptance Model to employing digital humans, suggesting that digital humans’ perceived usefulness and ease of development determine organisations’ willingness to utilise this technology. Overcoming the limitations, which still involve engineering challenges, will positively affect realising the value potential of digital humans in human resource management in organisations.
Period2 Jul 2022
Event titleABCP 2022 Annual Conference: Social Science and Humanities
Event typeConference
LocationBirmingham, United KingdomShow on map
Degree of RecognitionInternational