Employing Social Networking Media as a Marketing Tool in Large Emerging Markets: The Case of India

De Mattos, C. (Speaker), Nitin Sanghavi (Contributor to Paper or Presentation), Laura Salciuviene (Contributor to Paper or Presentation), M. Tandon (Contributor to Paper or Presentation)

Activity: Talk or presentation typesOral presentation

Period21 Jun 2016
Event title14th International Conference of the Society for Global Business & Economic Development: Global Connectivity, Knowledge and Innovation for Sustainability and Growth: New Paradigms of Theory and Practice
Event typeConference
Conference number14
LocationMontclair, United States, New Jersey
Degree of RecognitionInternational