Examining the Adoption Intention of Generative Artificial Intelligence (ChatGPT) and Perceived Risk among Students in the UK Higher Education

Activity: Talk or presentation typesOral presentation

PeriodJul 2024
Event titleAcademy of Marketing Conference 2024: Marketing: Fusing resilience and power for public value - igniting marketing's social spirit
Event typeConference
LocationCardiff, United KingdomShow on map
Degree of RecognitionInternational