Activity: Hosting a visitor types › Hosting an academic visitor
Jake presented at the "Human Centred Design & Design Thinking Seminar". His presentation was titled "The smell of design: Reading vs practising". He spoke about his experience in his PhD and use of HCD for value innovation, the companies he encounters looking to adopt design(and the surprises they face when actually doing it) and how to use design in KTN (service design). The narrative thread was about how you can only really learn through doing design, not necessarily through reading about it.