Marketing Strategies Sensitive to Consumer Ethnocentrism and Confidence in Foreign Markets: Empirical Evidence from Greece

  • Qing Shan Ding (Speaker)

    Activity: Talk or presentation types › Oral presentation

    Period1 Jun 2018
    Event titleEuropean Marketing Academy Annual Conference: People Make Marketing
    Event typeConference
    LocationGlasgow, United KingdomShow on map
    Degree of RecognitionInternational