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Marketing Strategies Sensitive to Consumer Ethnocentrism and Confidence in Foreign Markets: Empirical Evidence from Greece
Ding, Q. S.
(Speaker)
Huddersfield Business School
Department of Logistics, Marketing, Hospitality and Analytics
Activity
:
Talk or presentation types
›
Oral presentation
Period
1 Jun 2018
Event title
European Marketing Academy Annual Conference: People Make Marketing
Event type
Conference
Location
Glasgow, United Kingdom
Degree of Recognition
International