Original versus Counterfeit Patronage: Do Emotional Brand Attachment, Brand Involvement, and Past Experience Matter?

Activity: Talk or presentation typesOral presentation

PeriodAug 2019
Event title2019 AMA Summer Academic Conference: Marketing on Fire: Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading
Event typeConference
LocationChicago, United States, IllinoisShow on map
Degree of RecognitionInternational