Original versus Counterfeit Patronage: Do Emotional Brand Attachment, Brand Involvement, and Past Experience Matter?

  • Xuemei Bian (Speaker)
  • Sadia Haque (Speaker)

    Activity: Talk or presentation typesOral presentation

    PeriodAug 2019
    Event title2019 AMA Summer Academic Conference: Marketing on Fire: Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading
    Event typeConference
    LocationChicago, United States, IllinoisShow on map
    Degree of RecognitionInternational