Original versus Counterfeit Patronage: Do Emotional Brand Attachment, Brand Involvement, and Past Experience Matter?

  • Xuemei Bian (Speaker)
  • Sadia Haque (Speaker)

Activity: Talk or presentation types › Oral presentation

PeriodAug 2019
Event title2019 AMA Summer Academic Conference: Marketing on Fire: Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading
Event typeConference
LocationChicago, United States, IllinoisShow on map
Degree of RecognitionInternational

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