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Power, Product Conspicuous and Consumer Appetite for Counterfeit Branded Product
Haque, S.
(Speaker)
Xuemei Bian (Speaker)
Department of Logistics, Marketing, Hospitality and Analytics
Activity
:
Talk or presentation types
›
Oral presentation
Period
Feb 2013
Event title
American Marketing Association 2013: Marketing Educators' Conference
Event type
Conference
Location
Las Vegas, United States, Nevada
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Degree of Recognition
International
Documents & Links
Link to Proceedings