Price Assessment in Business Relationships: An Analysis of Net and Combinatory Effects of Relationships Attributes

Thornton, S. (Speaker), Catherine Pardo (Speaker), Alexander Leischnig (Speaker), Björn Ivens (Speaker)

Activity: Talk or presentation typesOral presentation

Period1 Jan 2017
Event titleGlobal Marketing Conference 2016: Bridging Asia and the World: Global Platform for Interface Between Marketing and Management
Event typeConference
LocationHong Kong, China
Degree of RecognitionInternational