Streetwear Collaborations: What Is The Reason To Purchase For A New Generation Of Consumers?

McKelvey, G. (Speaker)

Activity: Talk or presentation typesOral presentation

Description

Conference presentation in session:
Decision-Making in International Marketing II
Period6 Nov 2020
Event title2020 Global Marketing Conference: Bridging Asia and the World: New Marketing and Management in Digitally Connected World
Event typeConference
LocationSeoul, Korea, Republic of
Degree of RecognitionInternational