The Challenges of Adopting Digital Sales and Purchasing Tools in Business-to-Business Markets

Thornton, S. (Speaker), Tommi Mahlamäki (Speaker), Lauri Saarivuori Tampere (Speaker)

Activity: Talk or presentation typesOral presentation

Period3 Aug 2017
Held atIndustrial Marketing and Purchasing Annual Conference
Event typeConference
Conference number33
LocationKuala Lumpur , Malaysia
Degree of RecognitionInternational