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The Effects of Cultural Tightness and Looseness on Private Label Brands Performance
Budhathoki, T.
(Speaker)
Haq, M.
(Speaker)
Department of Logistics, Marketing, Hospitality and Analytics
Behavioural Research Centre
Huddersfield Business School
Department of Management
Northern Productivity Hub
Activity
:
Talk or presentation types
›
Oral presentation
Period
5 Jul 2022
Event title
Academy of Marketing Conference 2022: Marketing: The Fabric of Life
Event type
Conference
Location
Huddersfield, United Kingdom
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Degree of Recognition
International
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Conference Homepage
Conference Programme