The Impact of Culture on Own-Label Brands Performance

  • Budhathoki, T. (Speaker)
  • Julien Schmitt (Speaker)
  • Nina Michaelidou (Speaker)

Activity: Talk or presentation typesOral presentation

Period5 Jun 2014
Event titleEuropean Marketing Academy Annual Conference: Paradigm Shifts & Interactions
Event typeConference
Conference number43
LocationValencia, Spain
Degree of RecognitionInternational