The Impact of Culture on Own-Label Brands Performance

Budhathoki, T. (Speaker), Julien Schmitt (Speaker), Nina Michaelidou (Speaker)

Activity: Talk or presentation types › Oral presentation

Period	5 Jun 2014
Event title	European Marketing Academy Annual Conference: Paradigm Shifts & Interactions
Event type	Conference
Conference number	43
Location	Valencia, Spain
Degree of Recognition	International