Uncovering Covert Consumer Resistance in the UK Pet Marketplace

  • Fiona Cheetham (Speaker)
  • Morven McEachern (Speaker)

    Activity: Talk or presentation types › Oral presentation

    Period24 May 2011
    Event title40th European Marketing Academy Conference: The Day After - Inspiration, Innovation, Implementation
    Event typeConference
    Conference number40
    LocationLjubljana, SloveniaShow on map
    Degree of RecognitionInternational

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