Why should I believe this? Deciphering the qualities of a credible online customer review

  • Clare, C. (Speaker)
  • Gillian Wright (Contributor to Paper or Presentation)
  • Peter Sandiford (Contributor to Paper or Presentation)
  • Alberto Paucar Caceres (Contributor to Paper or Presentation)

Activity: Talk or presentation typesOral presentation

Period9 Sep 2014
Event titleBritish Academy of Management Annual Conference 2014: The Role of the Business School in Supporting Economic and Social Development
Event typeConference
LocationBelfast, United Kingdom
Degree of RecognitionNational