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Why should I believe this? Deciphering the qualities of a credible online customer review

  • Carl Clare (Speaker)
  • Gillian Wright (Contributor to Paper or Presentation)
  • Peter Sandiford (Contributor to Paper or Presentation)
  • Alberto Paucar Caceres (Contributor to Paper or Presentation)

    Activity: Talk or presentation types › Oral presentation

    Period9 Sept 2014
    Event titleBritish Academy of Management Annual Conference 2014: The Role of the Business School in Supporting Economic and Social Development
    Event typeConference
    LocationBelfast, United KingdomShow on map
    Degree of RecognitionNational

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