Chanel's New Fragrance Reminds Us of the Rebel Entrepreneur Who Started it All

  • Leigh Morland

Press/Media: Expert Comment

Description

Chanel has released its first new feminine fragrance for 14 years. The perfume, “Gabrielle”, is named after the eponymous founder before she was known as Coco. It is a reference to the company’s youth, when an inexperienced entrepreneur willing to take risks set a course that should inspire modern-day women in business to do the same.

Period5 Sep 2017

Media contributions

1

Media contributions

  • TitleChanel's New Fragrance Reminds Us of the Rebel Entrepreneur Who Started it All
    Degree of recognitionInternational
    Media name/outletThe Conversation
    Media typeWeb
    Duration/Length/Size977 Words
    Country/TerritoryUnited Kingdom
    Date5/09/17
    DescriptionChanel has released its first new feminine fragrance for 14 years. The perfume, “Gabrielle”, is named after the eponymous founder before she was known as Coco. It is a reference to the company’s youth, when an inexperienced entrepreneur willing to take risks set a course that should inspire modern-day women in business to do the same.
    Producer/AuthorLeigh Morland
    URLtheconversation.com/chanels-new-fragrance-reminds-us-of-the-rebel-entrepreneur-who-started-it-all-83377
    PersonsLeigh Morland
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