Chanel's New Fragrance Reminds Us of the Rebel Entrepreneur Who Started it All

  • Leigh Morland

    Press/Media: Expert Comment

    Description

    Chanel has released its first new feminine fragrance for 14 years. The perfume, “Gabrielle”, is named after the eponymous founder before she was known as Coco. It is a reference to the company’s youth, when an inexperienced entrepreneur willing to take risks set a course that should inspire modern-day women in business to do the same.

    Period5 Sep 2017

    Media contributions

    1

    Media contributions

    • TitleChanel's New Fragrance Reminds Us of the Rebel Entrepreneur Who Started it All
      Degree of recognitionInternational
      Media name/outletThe Conversation
      Media typeWeb
      Duration/Length/Size977 Words
      Country/TerritoryUnited Kingdom
      Date5/09/17
      DescriptionChanel has released its first new feminine fragrance for 14 years. The perfume, “Gabrielle”, is named after the eponymous founder before she was known as Coco. It is a reference to the company’s youth, when an inexperienced entrepreneur willing to take risks set a course that should inspire modern-day women in business to do the same.
      Producer/AuthorLeigh Morland
      URLtheconversation.com/chanels-new-fragrance-reminds-us-of-the-rebel-entrepreneur-who-started-it-all-83377
      PersonsLeigh Morland