Media coverage
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Media coverage
Title COMMUNICATION, PR ACADEMICS SUPPORT AMEC’S CALL TO END USE OF AVES Media name/outlet Star Connect Media Media type Web Country/Territory United Kingdom Date 30/06/17 Description The Academic Advisory Group to AMEC, comprises Professor Anne Gregory, University of Huddersfield, UK; Professor Jim Macnamara, University of Technology Sydney (Chair); Dr Tina McCorkindale, President and CEO of the Institute for Public Relations (IPR); Professor Brad Rawlins, Arkansas State University; Professor Don Stacks, University of Miami; Emeritus Professor Tom Watson, Bournemouth University, UK; and Professor Ansgar Zerfass, University of Leipzig .
According to AMEC, industry research studies indicate that so-called ‘advertising value equivalents’ (AVEs), also referred to ‘equivalent advertising value’, are still used by up to a third of PR and corporate communication practitioners worldwide despite irrefutable evidence that the calculation is invalid and misleading.URL starconnectmedia.com/communication-pr-academics-support-amecs-call-to-end-use-of-aves/ Persons Anne Gregory Title Communication and PR Academics Support Call to End Use of AVEs. Media name/outlet Naija News Date 29/06/17 Description Leading international communication and public relations academics have welcomed and supported the “Say No to AVEs” call by AMEC to end the use of advertising value equivalents (AVEs) as a purported measure of editorial media publicity. URL naija247news.com/2017/06/29/communication-and-pr-academics-support-call-to-end-use-of-aves/ Persons Anne Gregory Title Communication and PR Academics Support Call to End Use of AVEs. – AMEC Academic Advisory Group Statement Media name/outlet Omega News Country/Territory United Kingdom Date 29/06/17 Description International communication and public relations academics have welcomed and supported the “Say No to AVEs” call by AMEC to end the use of advertising value equivalents (AVEs) as a purported measure of editorial media publicity. URL www.omeganewsng.net/communication-and-pr-academics-support-call-to-end-use-of-aves-amec-academic-advisory-group-statement/ Persons Anne Gregory Title Communication and PR Academics Support Call to End Use of AVEs Media name/outlet Metro Watch Country/Territory Nigeria Date 29/06/17 Description Leading international communication and public relations academics have welcomed and supported the “Say No to AVEs” call by AMEC to end the use of advertising value equivalents (AVEs) as a purported measure of editorial media publicity. URL metrowatchonline.com/communication-pr-academics-support-call-end-use-aves/ Persons Anne Gregory