Communication and PR Academics Support Call to End Use of AVEs – AMEC Academic Advisory Group Statement

Press/Media: Expert Comment

Description

International communication and public relations academics have welcomed and supported the “Say No to AVEs” call by AMEC to end the use of advertising value equivalents (AVEs) as a purported measure of editorial media publicity. 

“Industry research studies indicate that so-called ‘advertising value equivalents’ (AVEs), also referred to ‘equivalent advertising value’, are still used by up to a third of PR and corporate communication practitioners worldwide despite irrefutable evidence that the calculation is invalid and misleading.

 

Period29 Jun 2017 → 30 Jun 2017

Media coverage

4

Media coverage

  • TitleCOMMUNICATION, PR ACADEMICS SUPPORT AMEC’S CALL TO END USE OF AVES
    Media name/outletStar Connect Media
    Media typeWeb
    CountryUnited Kingdom
    Date30/06/17
    DescriptionThe Academic Advisory Group to AMEC, comprises Professor Anne Gregory, University of Huddersfield, UK; Professor Jim Macnamara, University of Technology Sydney (Chair); Dr Tina McCorkindale, President and CEO of the Institute for Public Relations (IPR); Professor Brad Rawlins, Arkansas State University; Professor Don Stacks, University of Miami; Emeritus Professor Tom Watson, Bournemouth University, UK; and Professor Ansgar Zerfass, University of Leipzig .

    According to AMEC, industry research studies indicate that so-called ‘advertising value equivalents’ (AVEs), also referred to ‘equivalent advertising value’, are still used by up to a third of PR and corporate communication practitioners worldwide despite irrefutable evidence that the calculation is invalid and misleading.
    URLstarconnectmedia.com/communication-pr-academics-support-amecs-call-to-end-use-of-aves/
    PersonsAnne Gregory
  • TitleCommunication and PR Academics Support Call to End Use of AVEs.
    Media name/outletNaija News
    Date29/06/17
    DescriptionLeading international communication and public relations academics have welcomed and supported the “Say No to AVEs” call by AMEC to end the use of advertising value equivalents (AVEs) as a purported measure of editorial media publicity.
    URLnaija247news.com/2017/06/29/communication-and-pr-academics-support-call-to-end-use-of-aves/
    PersonsAnne Gregory
  • TitleCommunication and PR Academics Support Call to End Use of AVEs. – AMEC Academic Advisory Group Statement
    Media name/outletOmega News
    CountryUnited Kingdom
    Date29/06/17
    DescriptionInternational communication and public relations academics have welcomed and supported the “Say No to AVEs” call by AMEC to end the use of advertising value equivalents (AVEs) as a purported measure of editorial media publicity.
    URLwww.omeganewsng.net/communication-and-pr-academics-support-call-to-end-use-of-aves-amec-academic-advisory-group-statement/
    PersonsAnne Gregory
  • TitleCommunication and PR Academics Support Call to End Use of AVEs
    Media name/outletMetro Watch
    CountryNigeria
    Date29/06/17
    DescriptionLeading international communication and public relations academics have welcomed and supported the “Say No to AVEs” call by AMEC to end the use of advertising value equivalents (AVEs) as a purported measure of editorial media publicity.
    URLmetrowatchonline.com/communication-pr-academics-support-call-end-use-aves/
    PersonsAnne Gregory