Experts Back ‘Say No to AVEs’ Campaign by AMEC

Press/Media: Expert Comment

Description

A worldwide campaign recently launched by the International Association for Measurement and Evaluation of Communication (AMEC) tagged ‘Say No to AVEs’ has received the backing of leading international communication and public relations academics.

The movement is calling for an end to the use of Advertising Value Equivalents (AVEs) as a purported measure of editorial media publicity.

AMEC issued a statement detailing 22 reasons that AVEs are a flawed method of evaluation for PR, which further explains why AVEs are invalid and misleading.

Period29 Jun 2017

Media coverage

1

Media coverage

  • TitleExperts Back ‘Say No to AVEs’ Campaign by AMEC
    Degree of recognitionInternational
    Media name/outletBusiness Post
    Media typeWeb
    CountryNigeria
    Date29/06/17
    DescriptionA worldwide campaign recently launched by the International Association for Measurement and Evaluation of Communication (AMEC) tagged ‘Say No to AVEs’ has received the backing of leading international communication and public relations academics.

    The movement is calling for an end to the use of Advertising Value Equivalents (AVEs) as a purported measure of editorial media publicity.

    AMEC issued a statement detailing 22 reasons that AVEs are a flawed method of evaluation for PR, which further explains why AVEs are invalid and misleading.
    URLhttps://www.businesspost.ng/2017/06/29/experts-back-say-no-aves-campaign-amec/
    PersonsAnne Gregory