Facial Masculinity in Ukrainian Politics

Press/Media: Research


A candidate with facial traits as perceived “competent” is likely to gain more votes. Similarly, facial traits that make a person appear “dominant” could influence electoral success. Given the increasing importance of politicians’ physical traits and politicians’ usage of social media to increase their visual presentation in public’s eye, we expect a political candidate’s facial appearance to play a role in voters’ decision.

Period19 Jul 2019

Media contributions


Media contributions