Facial Masculinity in Ukrainian Politics

    Press/Media: Research

    Description

    A candidate with facial traits as perceived “competent” is likely to gain more votes. Similarly, facial traits that make a person appear “dominant” could influence electoral success. Given the increasing importance of politicians’ physical traits and politicians’ usage of social media to increase their visual presentation in public’s eye, we expect a political candidate’s facial appearance to play a role in voters’ decision.

    Period19 Jul 2019

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    Media contributions