Has the barcode reached its 'use by' date?

  • Samir Dani

Press/Media: Expert Comment

Description

The ubiquitous barcode has revolutionised the retail industry since its arrival on a packet of Wrigley’s chewing gum in 1974. The black and white striped sticker encodes information about the product that can be easily scanned, speeding up checkout and making logistics easier. But businesses, regulators and shoppers themselves are demanding more information about their products – and this may mean the reign of the barcode is coming to an end.

Period16 Feb 2016

Media contributions

1

Media contributions

  • TitleHas the barcode reached its 'use by' date?
    Degree of recognitionInternational
    Media name/outletThe Conversation
    Media typeWeb
    Country/TerritoryUnited Kingdom
    Date16/02/16
    DescriptionThe ubiquitous barcode has revolutionised the retail industry since its arrival on a packet of Wrigley’s chewing gum in 1974. The black and white striped sticker encodes information about the product that can be easily scanned, speeding up checkout and making logistics easier. But businesses, regulators and shoppers themselves are demanding more information about their products – and this may mean the reign of the barcode is coming to an end.
    URLhttps://theconversation.com/has-the-barcode-reached-its-use-by-date-46971
    PersonsSamir Dani