How music became so core to James Bond that someone bet £15,000 on the theme

Description

Catherine Howarth writes on the enduring interest in the theme music of the James Bond films.

But the ongoing interest in who will provide Spectre’s vocals demonstrates the prominence of music in the Bond franchise’s well-oiled marketing machine, as well as within the films themselves. For what other film can you imagine the choice of musician sparking such intrigue?