Juul is fined $40m and told it must stop advertising to adolescents

Press/Media: Expert Comment


E-cigarette brand Juul is fined $40m and told it must stop advertising to adolescents – health expert Dr Nicola Gray tells us more.


The e-cigarette company Juul had just settled out of court in North Carolina, USA, for $40m when accused of advertising their products to minors. Dr Nicola Gray was asked to provide information about the use of e-cigarettes by young people and to comment on the likely impact of future advertising regulations, such as banning the flavours promoted for vaping eg cucumber and mango. Dr Gray worked with colleagues at the US Society for Adolescent Health and Medicine to write a position paper on protecting adolescents from the adverse health effects of vaping. https://www.jahonline.org/article/S1054-139X(19)30506-3/fulltext

Period29 Jun 2021

Media contributions


Media contributions

  • Titlee-cigarette brand Juul is fined $40m
    Degree of recognitionInternational
    Media name/outletBBC World Service
    Media typeRadio
    Duration/Length/Size5 minutes (starts at 12:00:00 into the programme)
    Country/TerritoryUnited Kingdom
    DescriptionDr Nicola Gray is asked to comment on the repercussions for adolescent health of a $40m settlement between Juul, an e-cigarette manufacturer, and the state of North Carolina, USA.
    Producer/AuthorJamie Robertson (Business Report Presenter)
    PersonsNicola Gray