Luxury Brands Want To Attract Chinese Consumers. But Why Do They Keep Getting It So Wrong?

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What’s a brand to do when seeking to right its wrongs? “Recovering from these episodes is very hard. It is true that things come and go very fast on social media and the internet, that what is breaking news today is an old story tomorrow. Apologize, lay low for a bit and then slowly get back and try to gain back those consumers,” Alessia Grassi, a marketing lecturer at the University of Huddersfield, tells Forbes.