Luxury chooses art. The success of the strange couple

  • Alessia Grassi

Press/Media: Expert Comment

Description

Today luxury brands are forced to pursue consensus. The position could be psychologically conformist ". The experience in foundations becomes indissoluble from the brand, as emerges from a study by Alessia Grassi, a fashion marketing researcher at the University of Huddersfield. «Because it goes deep, it transforms the individual. And the results are extraordinary if we think that Fondation Louis Vuitton is already the third most visited museum in Paris ». 

Period8 Apr 2019

Media coverage

1

Media coverage

  • TitleLuxury chooses art. The success of the strange couple
    Degree of recognitionInternational
    Media name/outletrepubblica.it
    Media typeWeb
    CountryUnited Kingdom
    Date8/04/19
    DescriptionToday luxury brands are forced to pursue consensus. The position could be psychologically conformist ". The experience in foundations becomes indissoluble from the brand, as emerges from a study by Alessia Grassi, a fashion marketing researcher at the University of Huddersfield. «Because it goes deep, it transforms the individual. And the results are extraordinary if we think that Fondation Louis Vuitton is already the third most visited museum in Paris ».
    URLhttps://www.repubblica.it/dossier/le-guide/nuovi-valori/2019/04/08/news/il_lusso_sceglie_l_arte_il_successo_della_strana_coppia-223541426/?ref=search&refresh_ce
    PersonsAlessia Grassi