Luxury chooses art. The success of the strange couple

Press/Media: Expert Comment

Description

Today luxury brands are forced to pursue consensus. The position could be psychologically conformist ". The experience in foundations becomes indissoluble from the brand, as emerges from a study by Alessia Grassi, a fashion marketing researcher at the University of Huddersfield. «Because it goes deep, it transforms the individual. And the results are extraordinary if we think that Fondation Louis Vuitton is already the third most visited museum in Paris ». 

Period8 Apr 2019

Media coverage

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Media coverage