Luxury fashion brands are making a splash in the art world

Press/Media: Expert Comment

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Alessia Grassi writes on the increasing trend for luxury fashion brands to collaborate with the art world:

It’s now quite common to see fashion houses using art to promote their brands – whether this is through window displays, advertisements and billboards, or through in-store art exhibitions, art on the catwalks and in fashion shows. So luxury fashion brands – which know that they need a point of difference if they want to enhance the apparent exclusivity which enables them to charge higher prices for their products – are moving directly in the art field. Instead of using art for mere commercial purposes, they have started to invest conspicuously in the cultural industry.

Period15 Apr 2019

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