Luxury fashion brands are making a splash in the art world

  • Alessia Grassi

Press/Media: Expert Comment


Alessia Grassi writes on the increasing trend for luxury fashion brands to collaborate with the art world:

It’s now quite common to see fashion houses using art to promote their brands – whether this is through window displays, advertisements and billboards, or through in-store art exhibitions, art on the catwalks and in fashion shows. So luxury fashion brands – which know that they need a point of difference if they want to enhance the apparent exclusivity which enables them to charge higher prices for their products – are moving directly in the art field. Instead of using art for mere commercial purposes, they have started to invest conspicuously in the cultural industry.

Period15 Apr 2019

Media contributions


Media contributions