Luxury fashion brands like Prada and LV make a splash in the art world

Press/Media: Expert Comment

Description

Luxury fashion brands have long collaborated with artists – studies have suggested that an association with art allows commercial brands to be perceived as more luxurious.

So luxury fashion brands – which know that they need a point of difference if they want to enhance the apparent exclusivity which enables them to charge higher prices for their products – are moving directly in the art field. Instead of using art for mere commercial purposes, they have started to invest conspicuously in the cultural industry.

Period17 Apr 2019 → 19 Apr 2019

Media contributions

2

Media contributions

  • TitleThe real reason why luxury fashion brands love the art world
    Degree of recognitionInternational
    Media name/outletFast Company
    Media typeWeb
    CountryUnited Kingdom
    Date19/04/19
    DescriptionLuxury fashion brands have long collaborated with artists–studies have suggested that an association with art allows commercial brands to be perceived as more luxurious.

    Prada and Louis Vuitton have gone one step further–Fondazione Prada in Milan and Fondation Louis Vuitton in Paris may carry the names of fashion houses–but they are fully-fledged art galleries.
    URLhttps://www.fastcompany.com/90337292/the-real-reason-why-luxury-fashion-brands-love-the-art-world
    PersonsAlessia Grassi
  • TitleLuxury fashion brands like Prada and LV make a splash in the art world
    Degree of recognitionInternational
    Media name/outletBusiness Standard
    Media typeWeb
    CountryUnited Kingdom
    Date17/04/19
    DescriptionLuxury fashion brands have long collaborated with artists – studies have suggested that an association with art allows commercial brands to be perceived as more luxurious.

    So luxury fashion brands – which know that they need a point of difference if they want to enhance the apparent exclusivity which enables them to charge higher prices for their products – are moving directly in the art field. Instead of using art for mere commercial purposes, they have started to invest conspicuously in the cultural industry.
    URLhttps://www.business-standard.com/article/international/mission-or-money-luxury-fashion-brands-make-a-splash-in-the-art-world-119041700215_1.html
    PersonsAlessia Grassi