Title The real reason why luxury fashion brands love the art world Degree of recognition International Media name/outlet Fast Company Media type Web Country/Territory United Kingdom Date 19/04/19 Description Luxury fashion brands have long collaborated with artists–studies have suggested that an association with art allows commercial brands to be perceived as more luxurious.
Prada and Louis Vuitton have gone one step further–Fondazione Prada in Milan and Fondation Louis Vuitton in Paris may carry the names of fashion houses–but they are fully-fledged art galleries.
URL https://www.fastcompany.com/90337292/the-real-reason-why-luxury-fashion-brands-love-the-art-world Persons Alessia Grassi Title Luxury fashion brands like Prada and LV make a splash in the art world Degree of recognition International Media name/outlet Business Standard Media type Web Country/Territory United Kingdom Date 17/04/19 Description Luxury fashion brands have long collaborated with artists – studies have suggested that an association with art allows commercial brands to be perceived as more luxurious.
So luxury fashion brands – which know that they need a point of difference if they want to enhance the apparent exclusivity which enables them to charge higher prices for their products – are moving directly in the art field. Instead of using art for mere commercial purposes, they have started to invest conspicuously in the cultural industry.
URL https://www.business-standard.com/article/international/mission-or-money-luxury-fashion-brands-make-a-splash-in-the-art-world-119041700215_1.html Persons Alessia Grassi