Refereeing the Streaming Wars: The Regeneration of Third-Party Audience Metrics

  • Jennifer Hessler

Press/Media: Other


In a television ecosystem conventionally reliant on a shared currency of audience analytics, the rise of streaming sites like Netflix and Amazon Prime that collect hordes of their own data about viewership on their platforms while keeping it close to chest, trickling out only selective intel for promotional purposes, have changed the game.


Period4 May 2020

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