Retail fallout linked to need for innovation

  • Claire McCamley

Press/Media: Expert Comment

Description

Claire McCamley comments on the response which traditional retail outlets will need to make to meet the challenge of online shopping:

“Stores will reflect the brand’s identity, which has encouraged customers to enter it in the first place. But more than this they should make the transition from online to offline not only crucial, but exciting. The future of retail is about social interaction." 

Period21 Feb 2019

Media coverage

1

Media coverage

  • TitleRetail fallout linked to need for innovation
    Degree of recognitionInternational
    Media name/outletbusinesslive.co.za
    Media typeWeb
    Country/TerritoryUnited Kingdom
    Date21/02/19
    Description“Stores will reflect the brand’s identity, which has encouraged customers to enter it in the first place. But more than this they should make the transition from online to offline not only crucial, but exciting. The future of retail is about social interaction. Customers want to be entertained, engaged and emotionally stimulated. Physical stores must enable consumers to have positive experiences. This may be done through creating an element of surprise for customers, perhaps through art, in-store pop-ups or virtual reality. If stores can surprise and entertain their customers, then they are more likely to develop an emotional connection and keep them coming back for more,”
    URLhttps://www.businesslive.co.za/bd/opinion/2019-02-21-retail-fallout-linked-to-need-for-innovation/
    PersonsClaire McCamley
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