Description

As we grow wiser to marketing, advertisers are finding new ways and places to plug products.  Lisa Du-Lieu comments: “Consumers are very good at filtering out messages.  If you don’t get their attention within the first couple of seconds, it just bounces off them.”

Period19 Jan 2019 → 20 Jan 2019

Media coverage

2

Media coverage

  • TitleSponsors, stealth and tall Stories
    Degree of recognitionInternational
    Media name/outletTheguardian The observer digital editions
    Media typeWeb
    CountryUnited Kingdom
    Date20/01/19
    DescriptionWe’ve weaned ourselves off banner advertisements, with a fifth of us using ad blockers in our internet browsers, according to research firm eMarketer.

    “Consumers are very good at filtering out messages,” “If you don’t get their attention within the first couple of seconds, it just bounces off them.”
    URLguardian.newspaperdirect.com/epaper/viewer.aspx
    PersonsLisa Du-Lieu
  • TitleFrom WhatsApp to Alexa : why the ad-free era is over
    Degree of recognitionInternational
    Media name/outlettheguardian.com
    Media typeWeb
    CountryUnited Kingdom
    Date19/01/19
    DescriptionWe’ve weaned ourselves off banner advertisements, with a fifth of us using ad blockers in our internet browsers.

    “Consumers are very good at filtering out messages,” “If you don’t get their attention within the first couple of seconds, it just bounces off them.”
    URLhttps://www.theguardian.com/technology/2019/jan/19/from-whatsapp-to-alexa-why-the-ad-free-era-is-over
    PersonsLisa Du-Lieu