Sponsors, stealth and tall Stories

  • Lisa Du-Lieu

    Press/Media: Expert Comment

    Description

    As we grow wiser to marketing, advertisers are finding new ways and places to plug products.  Lisa Du-Lieu comments: “Consumers are very good at filtering out messages.  If you don’t get their attention within the first couple of seconds, it just bounces off them.”

    Period19 Jan 2019 → 20 Jan 2019

    Media coverage

    2

    Media coverage

    • TitleSponsors, stealth and tall Stories
      Degree of recognitionInternational
      Media name/outletTheguardian The observer digital editions
      Media typeWeb
      Country/TerritoryUnited Kingdom
      Date20/01/19
      DescriptionWe’ve weaned ourselves off banner advertisements, with a fifth of us using ad blockers in our internet browsers, according to research firm eMarketer.

      “Consumers are very good at filtering out messages,” “If you don’t get their attention within the first couple of seconds, it just bounces off them.”
      URLguardian.newspaperdirect.com/epaper/viewer.aspx
      PersonsLisa Du-Lieu
    • TitleFrom WhatsApp to Alexa : why the ad-free era is over
      Degree of recognitionInternational
      Media name/outlettheguardian.com
      Media typeWeb
      Country/TerritoryUnited Kingdom
      Date19/01/19
      DescriptionWe’ve weaned ourselves off banner advertisements, with a fifth of us using ad blockers in our internet browsers.

      “Consumers are very good at filtering out messages,” “If you don’t get their attention within the first couple of seconds, it just bounces off them.”
      URLhttps://www.theguardian.com/technology/2019/jan/19/from-whatsapp-to-alexa-why-the-ad-free-era-is-over
      PersonsLisa Du-Lieu