The joy of shopping: Five ways the high street can survive the e-commerce onslaught

Press/Media: Expert Comment

Description

The future of retail is about social interaction. Customers want to be entertained, engaged and emotionally stimulated. Physical stores must enable consumers to have positive experiences. This may be done through creating an element of surprise for customers, perhaps through art, in-store pop-ups or virtual reality. If stores can surprise and entertain their customers, then they are more likely to develop an emotional connection and keep them coming back for more.

Period16 Jun 2018

Media contributions

1

Media contributions

  • TitleThe joy of shopping: Five ways the high street can survive the e-commerce onslaught
    Degree of recognitionNational
    Media name/outletibtimes.co.uk
    Media typeWeb
    CountryUnited Kingdom
    Date16/06/18
    DescriptionThe future of retail is about social interaction. Customers want to be entertained, engaged and emotionally stimulated. Physical stores must enable consumers to have positive experiences. This may be done through creating an element of surprise for customers, perhaps through art, in-store pop-ups or virtual reality. If stores can surprise and entertain their customers, then they are more likely to develop an emotional connection and keep them coming back for more.
    URLhttps://www.ibtimes.co.uk/joy-shopping-five-ways-high-street-can-survive-e-commerce-onslaught-1666059
    PersonsClaire McCamley