Behavioural Research Centre

  • United Kingdom

Organization profile

Profile Information

The research area of the Behavioural Research Centre (BRC) lies at the intersection of several behavioural science disciplines. Historically, behavioural research has followed two theoretical directions: the first direction is normative, based on expected maximisation of utility/value, rational criteria and algorithms for evaluating and achieving optimal behavioural outcomes; the second direction is descriptive, focusing on how agents actually engage in behaviours and make decisions which are not consistent with normative expectation. Taking into account these differences, we conduct interdisciplinary theoretical and applied behavioural research, initiatives and activities in accordance with the Huddersfield Business School’s research and enterprise vision, goals and expectations.

This interdisciplinary research centre covers the following areas:

  • Behavioural Science
  • Management
  • Organisational Studies
  • Marketing
  • Economics
  • Psychology
  • Computing and Artificial Intelligence
  • Law
  • Logistics
  • Political Science
  • Health
  • Mathematics
  • Philosophy

Fingerprint Dive into the research topics where Behavioural Research Centre is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

  • Network Recent external collaboration on country level. Dive into details by clicking on the dots.

    Research Output

    Monitoring the first dockless bike sharing system in Greece: Understanding user perceptions, usage patterns and adoption barriers

    Bakogiannis, E., Siti, M., Tsigdinos, S., Vassi, A. & Nikitas, A., 31 Jan 2020, In : Research in Transportation Business and Management. 33, 12 p., 100432.

    Research output: Contribution to journalArticle

  • 2 Citations (Scopus)

    Personal Values Associated with Prosocial Decisions

    Heilman, R. M. & Kusev, P., 15 Apr 2020, In : Behavioral Sciences. 10, 4, 9 p., 77.

    Research output: Contribution to journalArticle

    Open Access
  • Preference Reversals During Risk Elicitation

    Kusev, P., van Schaik, P., Martin, R., Hall, L. & Johansson, P., 1 Mar 2020, In : Journal of Experimental Psychology: General. 149, 3, p. 585-589 5 p.

    Research output: Contribution to journalArticle

    Open Access
  • 4 Citations (Scopus)


    SHARPEN: SMEs Human resource attraction, retention and performance enhancement network

    Davies, J., Emsell, P., Kevill, A. & Herath, D.


    Project: Research


    Does Cultural Differences in Uncertainty Avoidance Impact Private Label Brands Choice

    Tribikram Budhathoki (Speaker)
    5 Sep 2019

    Activity: Talk or presentation typesOral presentation

    Effectiveness of Missing Children Photograph Appeals: Exploring the Effects of Appeal Frequency and Short Identification Delay

    Daniel Hunt (Speaker), Maria Ioannou (Contributor to Paper or Presentation), John Synnott (Contributor to Paper or Presentation)
    4 Jul 2019

    Activity: Talk or presentation typesOral presentation

    Press / Media