Behavioural Research Centre

  • United Kingdom

Organization profile

Profile Information

The research area of the Behavioural Research Centre (BRC) lies at the intersection of several behavioural science disciplines. Historically, behavioural research has followed two theoretical directions: the first direction is normative, based on expected maximisation of utility/value, rational criteria and algorithms for evaluating and achieving optimal behavioural outcomes; the second direction is descriptive, focusing on how agents actually engage in behaviours and make decisions which are not consistent with normative expectation. Taking into account these differences, we conduct interdisciplinary theoretical and applied behavioural research, initiatives and activities in accordance with the Huddersfield Business School’s research and enterprise vision, goals and expectations.

This interdisciplinary research centre covers the following areas:

  • Behavioural Science
  • Management
  • Organisational Studies
  • Marketing
  • Economics
  • Psychology
  • Computing and Artificial Intelligence
  • Law
  • Logistics
  • Political Science
  • Health
  • Mathematics
  • Philosophy

Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

homicide Social Sciences
Homicide Medicine & Life Sciences
Police Medicine & Life Sciences
Crime Medicine & Life Sciences
offense Social Sciences
police Social Sciences
Research Medicine & Life Sciences
banking Social Sciences

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Research Output 2014 2019

student body
business school

Flexible emotion regulation: How situational demands and individual differences influence the effectiveness of regulatory strategies

Kobylińska, D. & Kusev, P., 10 Jan 2019, (Accepted/In press) In : Frontiers in Psychology.

Research output: Contribution to journalReview article

Open Access
Theoretical Models

The use of information in online healthcare provider choice

van Schaik, P., Thornhill, E., Davies, M., Flynn, D. & Kusev, P., 21 Jan 2019, (Accepted/In press) In : International Journal of Human-Computer Studies.

Research output: Contribution to journalArticle

Information use
data collection method
User interfaces
health information

Projects 2016 2019

SHARPEN: SMEs Human resource attraction, retention and performance enhancement network

Davies, J., Emsell, P., Kevill, A. & Herath, D.


Project: ResearchEU Government