Research output per year
Research output per year
Organization profile
Profile Information
The research area of the Behavioural Research Centre (BRC) lies at the intersection of several behavioural science disciplines. Historically, behavioural research has followed two theoretical directions: the first direction is normative, based on expected maximisation of utility/value, rational criteria and algorithms for evaluating and achieving optimal behavioural outcomes; the second direction is descriptive, focusing on how agents actually engage in behaviours and make decisions which are not consistent with normative expectation. Taking into account these differences, we conduct interdisciplinary theoretical and applied behavioural research, initiatives and activities in accordance with the Huddersfield Business School’s research and enterprise vision, goals and expectations.
This interdisciplinary research centre covers the following areas:
- Behavioural Science
- Management
- Organisational Studies
- Marketing
- Economics
- Psychology
- Computing and Artificial Intelligence
- Law
- Logistics
- Political Science
- Health
- Mathematics
- Philosophy
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Dive into the research topics where Behavioural Research Centre is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
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Profiles
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Emmanouil Apergis
- Department of Management - Lecturer in the Department of Management
- Huddersfield Business School
- Behavioural Research Centre - Member
Person: Academic
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Gokcay Balci
- Department of Logistics, Marketing, Hospitality and Analytics - Senior Lecturer in the Department of LMHA
- Huddersfield Business School
- Behavioural Research Centre - Member
- Sustainable Living Research Centre - Member
Person: Academic
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Shona Bettany
- Department of Logistics, Marketing, Hospitality and Analytics - Professor and Head of Department
- Huddersfield Business School
- Behavioural Research Centre - Member
Person: Academic
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A Coding Scheme for Studying Group Interactions in International Negotiations: A Methodological Advance on the IPA protocol
Dowie, C., De Bruijn, O. & De Mattos, C., 1 Jan 2022, In: British Journal of Management. 33, 1, p. 455-477 23 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Assessing the poverty impact of the COVID-19-induced tourism crisis in Tanzania: A social accounting matrix microsimulation analysis
Tchouamou Njoya, E., 21 Jan 2022, (E-pub ahead of print) In: Journal of Sustainable Tourism. 20 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Citation (Scopus) -
A technical efficiency analysis of intra-central bank settlement mechanism in Eurozone
Apergis, E., Apergis, I. & Apergis, N., 1 May 2022, In: Applied Economics. 54, 31, p. 3635-3653 19 p.Research output: Contribution to journal › Article › peer-review
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SHARPEN: SMEs Human resource attraction, retention and performance enhancement network
Davies, J., Emsell, P., Kevill, A. & Herath, D.
1/09/16 → 31/08/19
Project: Research
Activities
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Save the Best for First: First Attribute Heuristic in Consumer Choice.
Joseph Teal (Speaker) & Petko Kusev (Contributor to Paper or Presentation)
7 Nov 2021Activity: Talk or presentation types › Oral presentation
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The First Attribute Heuristic in Risky Decision-Making
Joseph Teal (Speaker) & Petko Kusev (Contributor to Paper or Presentation)
6 Nov 2021Activity: Talk or presentation types › Poster presentation
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External PhD Examiner
Tribikram Budhathoki (Examiner)
1 Mar 2021Activity: Examination types › PhD Examination
Press / Media
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Luxury Brands Want To Attract Chinese Consumers. But Why Do They Keep Getting It So Wrong?
Alessia Grassi
24/08/19
1 Media contribution
Press/Media: Expert Comment