Behavioural Research Centre

  • United Kingdom

Organization profile

Profile Information

The research area of the Behavioural Research Centre (BRC) lies at the intersection of several behavioural science disciplines. Historically, behavioural research has followed two theoretical directions: the first direction is normative, based on expected maximisation of utility/value, rational criteria and algorithms for evaluating and achieving optimal behavioural outcomes; the second direction is descriptive, focusing on how agents actually engage in behaviours and make decisions which are not consistent with normative expectation. Taking into account these differences, we conduct interdisciplinary theoretical and applied behavioural research, initiatives and activities in accordance with the Huddersfield Business School’s research and enterprise vision, goals and expectations.

This interdisciplinary research centre covers the following areas:

  • Behavioural Science
  • Management
  • Organisational Studies
  • Marketing
  • Economics
  • Psychology
  • Computing and Artificial Intelligence
  • Law
  • Logistics
  • Political Science
  • Health
  • Mathematics
  • Philosophy

Fingerprint Dive into the research topics where Behavioural Research Centre is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

homicide Social Sciences
Homicide Medicine & Life Sciences
Police Medicine & Life Sciences
Crime Medicine & Life Sciences
offense Social Sciences
police Social Sciences
Research Medicine & Life Sciences
banking Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2014 2019

Academics’ perspectives of international students in UK higher education

Jabbar, A., Teviotdale, W., Mirza, M. & Mswaka, W., 21 Jan 2019, In : Journal of Further and Higher Education. 15 p.

Research output: Contribution to journalArticle

education
student
student body
business school
Teaching

AI to Facilitate Legal Analysis in the PESTLE Context

Vallati, M. & Grassi, A., Jul 2019, The EMerging Technology conference (EMiT) 2019. Bane, M. K. & Holmes, V. (eds.). IET, p. 66-68 3 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Artificial intelligence
Industry
Disorganization
Rigidity

Projects 2016 2019

SHARPEN: SMEs Human resource attraction, retention and performance enhancement network

Davies, J., Emsell, P., Kevill, A. & Herath, D.

1/09/1631/08/19

Project: ResearchEU Government

Activities 2011 2019

Fast Tracking Domestic Abuse Cases

Maria Ioannou (Speaker)
9 Jan 2019

Activity: Talk or presentation typesInvited talk

How Configuration Theory Can Contribute to Innovation Research

Sabrina Thornton (Speaker)
28 Jun 2019

Activity: Talk or presentation typesOral presentation

Self-Selection Policing

Jason Roach (Speaker)
4 Mar 2019

Activity: Talk or presentation typesInvited talk