Research output per year
Research output per year
Organisation profile
The research area of the Behavioural Research Centre (BRC) lies at the intersection of several behavioural science disciplines. Historically, behavioural research has followed two theoretical directions: the first direction is normative, based on expected maximisation of utility/value, rational criteria and algorithms for evaluating and achieving optimal behavioural outcomes; the second direction is descriptive, focusing on how agents actually engage in behaviours and make decisions which are not consistent with normative expectation. Taking into account these differences, we conduct interdisciplinary theoretical and applied behavioural research, initiatives and activities in accordance with the Huddersfield Business School’s research and enterprise vision, goals and expectations.
This interdisciplinary research centre covers the following areas:
- Behavioural Science
- Management
- Organisational Studies
- Marketing
- Economics
- Psychology
- Computing and Artificial Intelligence
- Law
- Logistics
- Political Science
- Health
- Mathematics
- Philosophy
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
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Dive into the research topics where Behavioural Research Centre is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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Shona Bettany
- Huddersfield Business School - Professor
- School of Business, Education and Law
- Behavioural Research Centre - Member
Person: Academic
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Shabbir Dastgir
- Huddersfield Business School - Senior Lecturer in Financial Economics
- School of Business, Education and Law
- Behavioural Research Centre - Member
- Northern Productivity Hub - Member
Person: Academic
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Claudio De Mattos
- Huddersfield Business School - Senior Lecturer
- School of Business, Education and Law
- Behavioural Research Centre
Person: Academic
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All change? The new climacteric market awareness
Takhar, J., Schneider Kamp, A. & Bettany, S., 28 Mar 2025, In: Journal of Marketing Management. 41, 3-4, p. 237-244 8 p.Research output: Contribution to journal › Editorial › peer-review
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Are social media platforms blurring the lines between coercive control and healthy relationship? A study investigating perceptions of coercive control
Scothorne, H., Tzani, C., Ioannou, M., Lester, D., Rogers, L., Williams, T. J. V., Synnott, J. & Darmanin Kissaun, G., 1 Jul 2025, In: Computers in Human Behavior. 168, 8 p., 108649.Research output: Contribution to journal › Article › peer-review
Open Access -
Can conflict be a desirable step in trust-building within international strategic alliances? A systematic literature review and typology
De Mattos, C., Salciuviene, L. & Sanderson, S., 1 Mar 2025, In: Journal of International Management. 31, 2, 36 p., 101234.Research output: Contribution to journal › Review article › peer-review
Open Access
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Centre for Biominetic Societal Futures
Towns-Andrews, L., Kusev, P., Kara, A., Herath, D., Validi, S., Jabbar, A., Nikitas, A., Roper, S., Ginger, M., Phillips, R., Du, C., Amaratunga, D., Haigh, R., Murphy, A., Hill, R., Parkinson, S., Johnson, A., Bryan, H., Thomas, P., McIntyre, D., Jeffries, L., Bailey, R., Townsley, J., Unver, E., Goswami, P., Roach, J., Grimm, V., Worley, C., Siebers, P., Bardone, E., Madsen, J. K., Neumann, M., Seri, R., Durrant, R., Wortley, R., Sidebottom, A., Ekblom, P., Pease, K., Taylor, M., Silke, A., Dewandre, N. & Hemachandra, K.
1/10/21 → 30/09/24
Project: Research
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Conceptualizing Informality as a source of Sustainable Success and Competitive Advantage in Ethnic Minority Micro-businesses
Haq, M.
1/01/21 → 31/01/22
Project: Research
Activities
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Inter-organisational Collaboration, partnerships, alliances and networks
Claudio De Mattos (Chair)
2 Sep 2024 → 6 Sep 2024Activity: Participating in or organising an event types › Organising a conference, workshop, ...
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A Meta-analysis of workforce diversity and productivity: A test of underlying mechanisms
Gemma Bend (Speaker), Dinuka Herath (Speaker), Ruth Brooks (Contributor to Paper or Presentation), Jill Johnes (Contributor to Paper or Presentation), Jun Li (Contributor to Paper or Presentation), Egena Ode (Contributor to Paper or Presentation) & Alper Kara (Contributor to Paper or Presentation)
12 Aug 2024Activity: Talk or presentation types › Oral presentation
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Can Personal Characteristics of Social Entrepreneurs Predict the Firm’s Sustainability Orientation in International Markets?
Claudio De Mattos (Speaker) & Laura Salciuviene (Contributor to Paper or Presentation)
6 Jul 2024Activity: Talk or presentation types › Oral presentation
Press/Media
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Here are some important things you should know about drink and needle spiking
Laura Stephenson, Kalliopi Tzani-Pepelasis, Maria Ioannou, John Synnott, Thomas James Vaughan Williams & Mara Morelli
17/11/24
1 Media contribution
Press/Media: Research
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More price rises and empty shelves on the cards as UK brings in Brexit border checks
Kamran Mahroof & Emilia Vann Yaroson
1/05/24
1 item of Media coverage, 1 Media contribution
Press/Media: Research
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