Behavioural Research Centre

  • United Kingdom

Organization profile

Profile Information

The research area of the Behavioural Research Centre (BRC) lies at the intersection of several behavioural science disciplines. Historically, behavioural research has followed two theoretical directions: the first direction is normative, based on expected maximisation of utility/value, rational criteria and algorithms for evaluating and achieving optimal behavioural outcomes; the second direction is descriptive, focusing on how agents actually engage in behaviours and make decisions which are not consistent with normative expectation. Taking into account these differences, we conduct interdisciplinary theoretical and applied behavioural research, initiatives and activities in accordance with the Huddersfield Business School’s research and enterprise vision, goals and expectations.

This interdisciplinary research centre covers the following areas:

  • Behavioural Science
  • Management
  • Organisational Studies
  • Marketing
  • Economics
  • Psychology
  • Computing and Artificial Intelligence
  • Law
  • Logistics
  • Political Science
  • Health
  • Mathematics
  • Philosophy

Fingerprint Dive into the research topics where Behavioural Research Centre is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

  • Network Recent external collaboration on country level. Dive into details by clicking on the dots.

    Research Output

  • Artificial Intelligence, Transport and the Smart City: Definitions and Dimensions of a New Mobility Era

    Nikitas, A., Michalakopoulou, K., Tchouamou Njoya, E. & Karampatzakis, D., 1 Apr 2020, In : Sustainability. 12, 7, 19 p., 2789.

    Research output: Contribution to journalArticle

    Open Access
  • 3 Citations (Scopus)

    Art to enhance consumer engagement in the luxury fashion domain

    Grassi, A., 4 Apr 2020, In : Journal of Fashion Marketing and Management. 24, 3, p. 327-341 15 p.

    Research output: Contribution to journalArticle

    Open Access
  • Projects

    SHARPEN: SMEs Human resource attraction, retention and performance enhancement network

    Davies, J., Emsell, P., Kevill, A. & Herath, D.


    Project: Research


    Investigating the impact of auto loans on unemployment: the US experience

    Nicholas Apergis (Speaker), Emmanouil Apergis (Contributor to Paper or Presentation) & Weiwei Young (Contributor to Paper or Presentation)

    5 Sep 2020

    Activity: Talk or presentation typesOral presentation

    Does Cultural Differences in Uncertainty Avoidance Impact Private Label Brands Choice

    Tribikram Budhathoki (Speaker)

    5 Sep 2019

    Activity: Talk or presentation typesOral presentation

    Effectiveness of Missing Children Photograph Appeals: Exploring the Effects of Appeal Frequency and Short Identification Delay

    Daniel Hunt (Speaker), Maria Ioannou (Contributor to Paper or Presentation) & John Synnott (Contributor to Paper or Presentation)

    4 Jul 2019

    Activity: Talk or presentation typesOral presentation

    Press / Media