Behavioural Research Centre

  • United Kingdom

Organization profile

Profile Information

The research area of the Behavioural Research Centre (BRC) lies at the intersection of several behavioural science disciplines. Historically, behavioural research has followed two theoretical directions: the first direction is normative, based on expected maximisation of utility/value, rational criteria and algorithms for evaluating and achieving optimal behavioural outcomes; the second direction is descriptive, focusing on how agents actually engage in behaviours and make decisions which are not consistent with normative expectation. Taking into account these differences, we conduct interdisciplinary theoretical and applied behavioural research, initiatives and activities in accordance with the Huddersfield Business School’s research and enterprise vision, goals and expectations.

This interdisciplinary research centre covers the following areas:

  • Behavioural Science
  • Management
  • Organisational Studies
  • Marketing
  • Economics
  • Psychology
  • Computing and Artificial Intelligence
  • Law
  • Logistics
  • Political Science
  • Health
  • Mathematics
  • Philosophy

Fingerprint Dive into the research topics where Behavioural Research Centre is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

homicide Social Sciences
Homicide Medicine & Life Sciences
Police Medicine & Life Sciences
Crime Medicine & Life Sciences
Research Medicine & Life Sciences
offense Social Sciences
police Social Sciences
offender Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2014 2019

1 Citation (Scopus)

Academics’ perspectives of international students in UK higher education

Jabbar, A., Teviotdale, W., Mirza, M. & Mswaka, W., 21 Jan 2019, In : Journal of Further and Higher Education. 15 p.

Research output: Contribution to journalArticle

student body
business school

AI to Facilitate Legal Analysis in the PESTLE Context

Vallati, M. & Grassi, A., Jul 2019, The EMerging Technology conference (EMiT) 2019. Bane, M. K. & Holmes, V. (eds.). IET, p. 66-68 3 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Artificial intelligence

A Tale of Two Scarves: Pride and Pain

O'Sullivan, M., Eagar, T. & Bettany, S., 15 Oct 2019, Crafting Dissent: Handicraft as Protest from the American Revolution to the Pussyhats. Mandell, H. (ed.). Rowman and Littlefield Publishers, Inc., p. 193-200 8 p. (American Association for State and Local History).

Research output: Chapter in Book/Report/Conference proceedingChapter

Projects 2016 2019

SHARPEN: SMEs Human resource attraction, retention and performance enhancement network

Davies, J., Emsell, P., Kevill, A. & Herath, D.


Project: Research

Activities 2011 2019

Does Cultural Differences in Uncertainty Avoidance Impact Private Label Brands Choice

Tribikram Budhathoki (Speaker)
5 Sep 2019

Activity: Talk or presentation typesOral presentation

Effectiveness of Missing Children Photograph Appeals: Exploring the Effects of Appeal Frequency and Short Identification Delay

Daniel Hunt (Speaker), Maria Ioannou (Contributor to Paper or Presentation), John Synnott (Contributor to Paper or Presentation)
4 Jul 2019

Activity: Talk or presentation typesOral presentation

Press / Media