Research Output per year
Organization profile
Profile Information
The research area of the Behavioural Research Centre (BRC) lies at the intersection of several behavioural science disciplines. Historically, behavioural research has followed two theoretical directions: the first direction is normative, based on expected maximisation of utility/value, rational criteria and algorithms for evaluating and achieving optimal behavioural outcomes; the second direction is descriptive, focusing on how agents actually engage in behaviours and make decisions which are not consistent with normative expectation. Taking into account these differences, we conduct interdisciplinary theoretical and applied behavioural research, initiatives and activities in accordance with the Huddersfield Business School’s research and enterprise vision, goals and expectations.
This interdisciplinary research centre covers the following areas:
- Behavioural Science
- Management
- Organisational Studies
- Marketing
- Economics
- Psychology
- Computing and Artificial Intelligence
- Law
- Logistics
- Political Science
- Health
- Mathematics
- Philosophy
Fingerprint Dive into the research topics where Behavioural Research Centre is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Profiles
Emmanouil Apergis
- Department of Management - Lecturer in the Department of Management
- Huddersfield Business School
- Behavioural Research Centre - Member
Person: Academic
Shona Bettany
- Department of Logistics, Marketing, Hospitality and Analytics - Professor and Head of Department
- Huddersfield Business School
- Behavioural Research Centre - Member
Person: Academic
Tribikram Budhathoki
- Department of Logistics, Marketing, Hospitality and Analytics - Senior Lecturer
- Huddersfield Business School
- Behavioural Research Centre - Member
Person: Academic
Research Output
Monitoring the first dockless bike sharing system in Greece: Understanding user perceptions, usage patterns and adoption barriers
Bakogiannis, E., Siti, M., Tsigdinos, S., Vassi, A. & Nikitas, A., 31 Jan 2020, In : Research in Transportation Business and Management. 33, 12 p., 100432.Research output: Contribution to journal › Article
2
Citations
(Scopus)
Personal Values Associated with Prosocial Decisions
Heilman, R. M. & Kusev, P., 15 Apr 2020, In : Behavioral Sciences. 10, 4, 9 p., 77.Research output: Contribution to journal › Article
Open Access
Preference Reversals During Risk Elicitation
Kusev, P., van Schaik, P., Martin, R., Hall, L. & Johansson, P., 1 Mar 2020, In : Journal of Experimental Psychology: General. 149, 3, p. 585-589 5 p.Research output: Contribution to journal › Article
Open Access
4
Citations
(Scopus)
Projects
- 1 Finished
SHARPEN: SMEs Human resource attraction, retention and performance enhancement network
Davies, J., Emsell, P., Kevill, A. & Herath, D.
1/09/16 → 31/08/19
Project: Research
Activities
Does Cultural Differences in Uncertainty Avoidance Impact Private Label Brands Choice
Tribikram Budhathoki (Speaker)5 Sep 2019
Activity: Talk or presentation types › Oral presentation
Effectiveness of Missing Children Photograph Appeals: Exploring the Effects of Appeal Frequency and Short Identification Delay
Daniel Hunt (Speaker), Maria Ioannou (Contributor to Paper or Presentation), John Synnott (Contributor to Paper or Presentation)4 Jul 2019
Activity: Talk or presentation types › Oral presentation
Conceptualising ethnic cultural influence on small business success: The culture-induced entrepreneurship model
Muhibul Haq (Speaker)1 Jul 2019
Activity: Talk or presentation types › Oral presentation
Press / Media
Luxury Brands Want To Attract Chinese Consumers. But Why Do They Keep Getting It So Wrong?
24/08/19
1 Media contribution
Press/Media: Expert Comment