Research Output per year
Organization profile
Profile Information
The research area of the Behavioural Research Centre (BRC) lies at the intersection of several behavioural science disciplines. Historically, behavioural research has followed two theoretical directions: the first direction is normative, based on expected maximisation of utility/value, rational criteria and algorithms for evaluating and achieving optimal behavioural outcomes; the second direction is descriptive, focusing on how agents actually engage in behaviours and make decisions which are not consistent with normative expectation. Taking into account these differences, we conduct interdisciplinary theoretical and applied behavioural research, initiatives and activities in accordance with the Huddersfield Business School’s research and enterprise vision, goals and expectations.
This interdisciplinary research centre covers the following areas:
- Behavioural Science
- Management
- Organisational Studies
- Marketing
- Economics
- Psychology
- Computing and Artificial Intelligence
- Law
- Logistics
- Political Science
- Health
- Mathematics
- Philosophy
Fingerprint Dive into the research topics where Behavioural Research Centre is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Profiles
Emmanouil Apergis
- Department of Management - Lecturer in the Department of Management
- Huddersfield Business School
- Behavioural Research Centre - Member
Person: Academic
Shona Bettany
- Department of Logistics, Marketing, Hospitality and Analytics - Professor and Head of Department
- Huddersfield Business School
- Behavioural Research Centre - Member
Person: Academic
Tribikram Budhathoki
- Department of Logistics, Marketing, Hospitality and Analytics - Senior Lecturer
- Huddersfield Business School
- Behavioural Research Centre - Member
Person: Academic
Research Output
An analysis of the tourism and wider economic impacts of price-reducing reforms in air transport services in Egypt
Tchouamou Njoya, E., 31 Mar 2020, In : Research in Transportation Economics. 79, 10 p., 100795.Research output: Contribution to journal › Article
Artificial Intelligence, Transport and the Smart City: Definitions and Dimensions of a New Mobility Era
Nikitas, A., Michalakopoulou, K., Tchouamou Njoya, E. & Karampatzakis, D., 1 Apr 2020, In : Sustainability. 12, 7, 19 p., 2789.Research output: Contribution to journal › Article
Open Access
3
Citations
(Scopus)
Art to enhance consumer engagement in the luxury fashion domain
Grassi, A., 4 Apr 2020, In : Journal of Fashion Marketing and Management. 24, 3, p. 327-341 15 p.Research output: Contribution to journal › Article
Open Access
File
Projects
- 1 Finished
SHARPEN: SMEs Human resource attraction, retention and performance enhancement network
Davies, J., Emsell, P., Kevill, A. & Herath, D.
1/09/16 → 31/08/19
Project: Research
Activities
Investigating the impact of auto loans on unemployment: the US experience
Nicholas Apergis (Speaker), Emmanouil Apergis (Contributor to Paper or Presentation) & Weiwei Young (Contributor to Paper or Presentation)
5 Sep 2020
Activity: Talk or presentation types › Oral presentation
Does Cultural Differences in Uncertainty Avoidance Impact Private Label Brands Choice
Tribikram Budhathoki (Speaker)
5 Sep 2019
Activity: Talk or presentation types › Oral presentation
Effectiveness of Missing Children Photograph Appeals: Exploring the Effects of Appeal Frequency and Short Identification Delay
Daniel Hunt (Speaker), Maria Ioannou (Contributor to Paper or Presentation) & John Synnott (Contributor to Paper or Presentation)
4 Jul 2019
Activity: Talk or presentation types › Oral presentation
Press / Media
Luxury Brands Want To Attract Chinese Consumers. But Why Do They Keep Getting It So Wrong?
24/08/19
1 Media contribution
Press/Media: Expert Comment