Research output per year
Research output per year
United Kingdom
The research area of the Behavioural Research Centre (BRC) lies at the intersection of several behavioural science disciplines. Historically, behavioural research has followed two theoretical directions: the first direction is normative, based on expected maximisation of utility/value, rational criteria and algorithms for evaluating and achieving optimal behavioural outcomes; the second direction is descriptive, focusing on how agents actually engage in behaviours and make decisions which are not consistent with normative expectation. Taking into account these differences, we conduct interdisciplinary theoretical and applied behavioural research, initiatives and activities in accordance with the Huddersfield Business School’s research and enterprise vision, goals and expectations.
This interdisciplinary research centre covers the following areas:
Person: Academic
Person: Academic
Person: Academic
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Literature review › peer-review
Towns-Andrews, L., Kusev, P., Kara, A., Herath, D., Validi, S., Jabbar, A., Nikitas, A., Roper, S., Ginger, M., Phillips, R., Du, C., Amaratunga, D., Haigh, R., Murphy, A., Hill, R., Parkinson, S., Johnson, A., Bryan, H., Thomas, P., McIntyre, D., Jeffries, L., Bailey, R., Townsley, J., Unver, E., Goswami, P., Roach, J., Grimm, V., Worley, C., Siebers, P., Bardone, E., Madsen, J. K., Neumann, M., Seri, R., Durrant, R., Wortley, R., Sidebottom, A., Ekblom, P., Pease, K., Taylor, M., Silke, A., Dewandre, N. & Hemachandra, K.
1/10/21 → 30/09/24
Project: Research
1/01/21 → 31/01/22
Project: Research
Claudio De Mattos (Chair)
Activity: Participating in or organising an event types › Organising a conference, workshop, ...
Gemma Bend (Speaker), Dinuka Herath (Speaker), Ruth Brooks (Contributor to Paper or Presentation), Jill Johnes (Contributor to Paper or Presentation), Jun Li (Contributor to Paper or Presentation), Egena Ode (Contributor to Paper or Presentation) & Alper Kara (Contributor to Paper or Presentation)
Activity: Talk or presentation types › Oral presentation
Claudio De Mattos (Speaker) & Laura Salciuviene (Contributor to Paper or Presentation)
Activity: Talk or presentation types › Oral presentation
Kamran Mahroof & Emilia Vann Yaroson
1/05/24
1 item of Media coverage, 1 Media contribution
Press/Media: Research
Matha McLaughlin, Calli Tzani Pepelasi, David Lester, Thomas Williams & Maria Ioannou
5/04/24
1 Media contribution
Press/Media: Research