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Personal profile


Abdul joined the University of Huddersfield Business School in 2001. Previously Abdul was a programmer working on Content Management Systems for the BUBL information service at the University of Strathclyde. Within his current role, Abdul is a Senior Lecturer in Digital Transformation with a focus on Business Analytics, Digital Marketing, Information systems and the Blockchain. Through these research interests Abdul is the course leader for Business Data Analytics, an innovative course with a focus on building student soft skills (decision making, strategy, leadership and ethics), and hard skills (visualisation, data management, digital skills and database queries). Abdul has developed modules with this kind of teaching in mind. He has been instrumental in driving forward and contributing to a programme of University wide strategic development. In addition to his teaching Abdul maintains an online Blog which outlines his current research and academic interests, this can be found at https://researcholic.wordpress.com/.

While working in UK Higher Education Abdul has accumulated over 10 years of academic experience, this includes, course design, course development, assessment, moderation, and feedback. This complements his technical skills where Abdul's background is very much in software design and online development. He has a BA (Hons) In Interactive Media and a MSc in Internet Application Development and in addition he is also a member of the Higher Education Academy (FHEA). He recently completed his PhD in Business Management at the University of Huddersfield.

Research Expertise and Interests

Abdul has worked on a wide range of internally and externally funded projects. His research ranges from disruptive technologies (Blockchain, Smart contracts, Big Data) to higher educational research (Organisational behavior, consumerisation and managerialism)

Abdul is currently working on research with a focus on authenticity and accuracy through the implementation and use of Blockchain within supply chain systems. This is a relatively new area which looks at how new upcoming disruptive elements can change the way organisations view data storage and the services they provide. His main research work at the moment revolves around the following:

  • Blockchain and supply chain
  • Smart contracts
  • Online security and fraud
  • Social Media Influence

In addition, Abdul has worked on and been successful in applying for and obtaining Knowledge Transfer Partnerships with local companies. He is no stranger to conferences having delivered papers at multiple venues within his research areas and is currently looking for collaboration opportunities. Abdul also provides consultancy, support and guidance to Alumni who have been successful in setting up their own Business, prominent among them is Zurleys.co.uk, who now receive in excess of 100,000 visitors a month.

In this current role Abdul has published in multiple star rated journals (3* onwards) and has successfully published his research as book chapters and delivered multiple conference papers. In addition, Abdul has a very comprehensive enterprise development strategy, from which he has been successful in obtaining over £30,000 worth of funding. In addition, he is a member of the Higher education academy and currently undertaking the process of professional accreditation with ALT technology.

Abdul’s research interests also include e-commerce retailing and Digital marketing. To this end Abdul is active in helping students develop and implement online Businesses. Abdul has been involved in helping students setup website businesses, apps, retail stores from business concept, design and implementation.

Research Degree Supervision

Click Here to see all postgraduate research opportunities with Dr Abdul Jabbar


  • Blockchain
  • Big Data/Cloud - Decision making systems
  • Big Data
  • Technology Entrepreneurship
  • Social Media Influence

Fingerprint Dive into the research topics where Abdul Jabbar is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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ethnography Social Sciences

Research Output 2011 2019

  • 6 Article
  • 1 Chapter
  • 1 Conference contribution

Academics’ perspectives of international students in UK higher education

Jabbar, A., Teviotdale, W., Mirza, M. & Mswaka, W., 21 Jan 2019, In : Journal of Further and Higher Education. 15 p.

Research output: Contribution to journalArticle

student body
business school
business school
student body
qualitative interview
3 Citations (Scopus)
Open Access
business school
tuition fee
1 Citation (Scopus)

Identification of Cultural Heuristics for the creation of consistent and fair pedagogy for ethnically diverse students

Jabbar, A. & Mirza, M., 10 Mar 2017, Culturally Responsive Pedagogies: Working Towards Decolonisation, Indigeneity and Interculturalism. Pirbhai-Illich, F., Pete, S. & Martin, F. (eds.). Palgrave Macmillan Ltd., p. 29-52 24 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

business school
educational practice
3 Citations (Scopus)

Managing Diversity: academic's perspective on culture and teaching

Jabbar, A. & Mirza, M., 3 Nov 2017, In : Race Ethnicity and Education. 22, 5, p. 569-588 20 p.

Research output: Contribution to journalArticle

Open Access
managing diversity
learning environment

Activities 2012 2017

  • 4 Oral presentation
  • 1 PhD Examination

The Rise of the Machines: Twilight of the Autonomous Academic

Abdul Jabbar (Speaker), Bejan Analoui (Speaker), Mohammed Mirza (Speaker), Kai Kong (Speaker)
23 Aug 201725 Aug 2017

Activity: Talk or presentation typesOral presentation

When Tribes go to war: Understanding the shift in control on social media and the impact on brand image

Abdul Jabbar (Examiner)
3 Aug 2016

Activity: Examination typesPhD Examination

Marketisation vs Marginalisation: The Tension Between Institutions and Academics.

Abdul Jabbar (Speaker), Kai Kong (Speaker), Mohammed Mirza (Speaker)
26 Apr 2016

Activity: Talk or presentation typesOral presentation

Characterising features of culturally responsive teaching in Higher Education Pedagogy

Abdul Jabbar (Speaker)
26 Mar 2013

Activity: Talk or presentation typesOral presentation


The Walled Garden of Higher Education

Abdul Jabbar (Speaker)
21 Jun 2012

Activity: Talk or presentation typesOral presentation