Personal profile


Alan joined the Business School in 2016 and is a Senior Lecturer in Digital Marketing. He is also a Director of Strategic Planet, a digital marketing agency and a Trustee of X-PERT Health, a charity supporting individuals living with diabetes. Previously he was a Senior Lecturer in Marketing at Sheffield Hallam University. Prior to this, Alan’s career focused on marketing in the health sector, he was the Global Marketing Manager for Nutricia (Danone) working on brands relating Inborn Metabolic Disorders, Epilepsy and |Cow’s Milk Allergies. Alan also worked for Smith and Newphew, Pfizer and the NHS (The Expert Patients Programme).

Research Expertise and Interests

  • The application of consumer behaviour within social marketing and digital marketing 

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Activities 2014 2014

  • 3 Oral presentation