• Huddersfield Business School University of Huddersfield Queensgate Huddersfield HD1 3DH United Kingdom

    United Kingdom

20182019
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Personal profile

Biography

Since December 2018, I've become Lecturer in Marketing at the University of Huddersfield Business School. From 2015 to 2018 I've been a PhD Candidate in fashion marketing at the School of Art, Design and Architecture at the University of Huddersfield. Before starting my PhD, I did a Master in International Fashion Management at the same school. Prior to this, I did a Bachelor in Economics and Accountancy, and a Master in Business Consulting at the Università degli Studi di Brescia (Business School), in Italy, that is where I come from.

Research Expertise and Interests

My PhD focuses on luxury fashion brands, and in particular on the opportunity to exploit brands’ art foundations to provide transformative experiences. My research interests mainly regard relationship marketing, consumer engagement, and brand experiences in the fashion industry; although recently, I've started to investigate the possible effects which Artificial Intelligence might have on some marketing aspects. 

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Artificial intelligence Engineering & Materials Science
Learning systems Engineering & Materials Science
Law enforcement Engineering & Materials Science
Luxury Business & Economics
Marketing Business & Economics
Art Business & Economics
Exclusivity Business & Economics
Ownership Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2018 2019

  • 1 Chapter
  • 1 Conference contribution
  • 1 Article

AI to Facilitate Legal Analysis in the PESTLE Context

Vallati, M. & Grassi, A., 11 Feb 2019, (Accepted/In press) The EMerging Technology conference (EMiT). IET

Research output: Chapter in Book/Report/Conference proceedingConference contribution

The Art Foundations of Luxury Fashion Brands: An Exploratory Investigation

Grassi, A., Swindells, S. & Wigley, S., 26 Nov 2018, Engaging with Fashion: Perspectives on Communication, Education and Business. Carlotto, F. & McCreesh, N. C. (eds.). Leiden: Brill, p. 60-74 15 p. (At the Interface/Probing the Boundaries).

Research output: Chapter in Book/Report/Conference proceedingChapter

Art
Fashion Brand
Luxury
Public Engagement
Exclusivity

Unveiling the Oracle: Artificial intelligence for the 21st century

Cerutti, F., Grassi, A. & Vallati, M., 16 Dec 2018, In : Intelligent Decision Technologies. 12, 3, p. 371-379 9 p.

Research output: Contribution to journalArticle

Open Access
File
Artificial intelligence
Learning systems
Law enforcement

Activities 2016 2018

  • 2 Oral presentation
  • 1 Poster presentation

Inclusivity is the New Exclusivity - The example of Gucci S.p.A.

Alessia Grassi (Contributor to Paper or Presentation)
31 May 2018

Activity: Talk or presentation typesPoster presentation

Luxury Fashion Brands' Art Foundations in the Context of Public Engagement - An Exploratory Investigation

Alessia Grassi (Speaker)
4 May 2017

Activity: Talk or presentation typesOral presentation

Luxury fashion brands' art foundations - an exploratory investigation

Alessia Grassi (Speaker)
5 Sep 2016

Activity: Talk or presentation typesOral presentation