• Huddersfield Business School University of Huddersfield Queensgate Huddersfield HD1 3DH United Kingdom

    United Kingdom

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Personal profile


Since December 2018, I've become Lecturer in Marketing at the University of Huddersfield Business School. From 2015 to 2018 I've been a PhD Candidate in fashion marketing at the School of Art, Design and Architecture at the University of Huddersfield. Before starting my PhD, I did a Master in International Fashion Management at the same school. Prior to this, I did a Bachelor in Economics and Accountancy, and a Master in Business Consulting at the Università degli Studi di Brescia (Business School), in Italy, that is where I come from.

Research Expertise and Interests

My PhD focused on luxury fashion brands, and in particular on the opportunity to exploit brands’ art foundations to provide transformative experiences. My research interests mainly regard alternative forms of marketing, brand experiences, and consumer engagement in the fashion domain. Recently, I've also started to investigate the possible effects which Artificial Intelligence might have on some marketing aspects. 

Fingerprint Dive into the research topics where Alessia Grassi is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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contemporary art Social Sciences
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Exclusivity Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2018 2019

  • 3 Article
  • 1 Chapter
  • 1 Conference contribution
  • 1 Conference article

AI to Facilitate Legal Analysis in the PESTLE Context

Vallati, M. & Grassi, A., Jul 2019, The EMerging Technology conference (EMiT) 2019. Bane, M. K. & Holmes, V. (eds.). IET, p. 66-68 3 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Artificial intelligence

Consumer Engagement Through Contemporary Art – Fondazione Prada

Grassi, A., 8 Jul 2019, In : Global Fashion Management Conference. 2019, p. 228-233 6 p.

Research output: Contribution to journalConference article

Open Access
contemporary art

Gucci Inclusivity is the New Exclusivity

Grassi, A. & Wigley, S., Jun 2018, In : International Journal of Costume and Fashion. 18, 1, p. 1-11 11 p.

Research output: Contribution to journalArticle

Open Access
Structured interview
Fashion marketing
Thematic analysis

Luxury fashion brands ownership of private art foundations: A new way of conceiving marketing

Grassi, A., Cassidy, T. & Wigley, S., 1 Jan 2018, In : Journal of Marketing Trends . 4, 2, p. 15-24 9 p.

Research output: Contribution to journalArticle

Luxury brands

The Art Foundations of Luxury Fashion Brands: An Exploratory Investigation

Grassi, A., Swindells, S. & Wigley, S., 26 Nov 2018, Engaging with Fashion: Perspectives on Communication, Education and Business. Carlotto, F. & McCreesh, N. C. (eds.). Leiden: Brill, p. 60-74 15 p. (At the Interface/Probing the Boundaries).

Research output: Chapter in Book/Report/Conference proceedingChapter

Public engagement

Activities 2016 2018

  • 2 Oral presentation
  • 1 Poster presentation

Inclusivity is the New Exclusivity - The example of Gucci S.p.A.

Alessia Grassi (Contributor to Paper or Presentation)
31 May 2018

Activity: Talk or presentation typesPoster presentation

Luxury fashion brands' art foundations - an exploratory investigation

Alessia Grassi (Speaker)
5 Sep 2016

Activity: Talk or presentation typesOral presentation

Press / Media

Luxury fashion brands like Prada and LV make a splash in the art world

Alessia Grassi


2 Media contributions

Press/Media: Expert Comment

Luxury fashion brands are making a splash in the art world

Alessia Grassi


1 Media contribution

Press/Media: Expert Comment

Luxury chooses art. The success of the strange couple

Alessia Grassi


1 item of Media coverage

Press/Media: Expert Comment