Alessia Grassi

Dr

  • Huddersfield Business School University of Huddersfield Queensgate Huddersfield HD1 3DH United Kingdom

    United Kingdom

  • Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
20182020

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1 Last checked 2 October 2020.

Biography

Since December 2018, I've become Lecturer in Marketing at the University of Huddersfield Business School. From 2015 to 2018 I've been a PhD Candidate in fashion marketing at the School of Art, Design and Architecture at the University of Huddersfield. Before starting my PhD, I did a Master in International Fashion Management at the same school. Prior to this, I did a Bachelor in Economics and Accountancy, and a Master in Business Consulting at the Università degli Studi di Brescia (Business School), in Italy, that is where I come from.

Research Expertise and Interests

My PhD focused on luxury fashion brands, and in particular on the opportunity to exploit brands’ art foundations to provide transformative experiences. My research interests mainly regard alternative forms of marketing, brand experiences, and consumer engagement in the fashion domain. Recently, I've also started to investigate the possible effects which Artificial Intelligence might have on some marketing aspects. 

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