• Huddersfield Business School University of Huddersfield Queensgate Huddersfield HD1 3DH United Kingdom

    United Kingdom

  • 0 Citations
  • 0 h-Index

Research output per year

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Personal profile


Since December 2018, I've become Lecturer in Marketing at the University of Huddersfield Business School. From 2015 to 2018 I've been a PhD Candidate in fashion marketing at the School of Art, Design and Architecture at the University of Huddersfield. Before starting my PhD, I did a Master in International Fashion Management at the same school. Prior to this, I did a Bachelor in Economics and Accountancy, and a Master in Business Consulting at the Università degli Studi di Brescia (Business School), in Italy, that is where I come from.

Research Expertise and Interests

My PhD focused on luxury fashion brands, and in particular on the opportunity to exploit brands’ art foundations to provide transformative experiences. My research interests mainly regard alternative forms of marketing, brand experiences, and consumer engagement in the fashion domain. Recently, I've also started to investigate the possible effects which Artificial Intelligence might have on some marketing aspects. 

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Research Output

  • 4 Article
  • 2 Conference contribution
  • 1 Chapter
  • 1 Conference article

Art to enhance consumer engagement in the luxury fashion domain

Grassi, A., 4 Apr 2020, In : Journal of Fashion Marketing and Management. 24, 3, p. 327-341 15 p.

Research output: Contribution to journalArticle

Open Access
  • Being Transformed by Luxury Fashion Brands’ Art Foundations

    Grassi, A., 29 Jun 2020, (Accepted/In press) Proceedings of the 2020 Global Marketing Conference : Bridging Asia and the World: New Marketing and Management in Digitally Connected World . 3 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  • AI to Facilitate Legal Analysis in the PESTLE Context

    Vallati, M. & Grassi, A., Jul 2019, The EMerging Technology conference (EMiT) 2019. Bane, M. K. & Holmes, V. (eds.). IET, p. 66-68 3 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  • Consumer Engagement Through Contemporary Art – Fondazione Prada

    Grassi, A., 8 Jul 2019, In : Global Fashion Management Conference. 2019, p. 228-233 6 p.

    Research output: Contribution to journalConference article

    Open Access
  • Gucci Inclusivity is the New Exclusivity

    Grassi, A. & Wigley, S., Jun 2018, In : International Journal of Costume and Fashion. 18, 1, p. 1-11 11 p.

    Research output: Contribution to journalArticle

    Open Access
  • Activities

    • 2 Oral presentation
    • 1 Poster presentation

    Inclusivity is the New Exclusivity - The example of Gucci S.p.A.

    Alessia Grassi (Contributor to Paper or Presentation)

    31 May 2018

    Activity: Talk or presentation typesPoster presentation

    Luxury fashion brands' art foundations - an exploratory investigation

    Alessia Grassi (Speaker)

    5 Sep 2016

    Activity: Talk or presentation typesOral presentation

    Press / Media

    Luxury fashion brands like Prada and LV make a splash in the art world

    Alessia Grassi


    2 Media contributions

    Press/Media: Expert Comment

    Luxury fashion brands are making a splash in the art world

    Alessia Grassi


    1 Media contribution

    Press/Media: Expert Comment

    Luxury chooses art. The success of the strange couple

    Alessia Grassi


    1 item of Media coverage

    Press/Media: Expert Comment