Accepting PhD Students

PhD projects

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Personal profile


Dr Carl Clare is a Senior Fellow of the Higher Education Academy and a Senior Lecturer at University of Huddersfield. Carl joined the University of Huddersfield in May 2022 having previously worked as a Senior Lecturer at Leeds Beckett and at Manchester Metropolitan University where Carl completed his PhD in 2013. He has also worked as a Freelance HE Consultant, Marker and Content Developer for Pearson College London.

Carl has taught a range of marketing subjects such as Consumer Behaviour, Small Business Marketing, Marketing Research and Strategic Marketing. His research current research interest lies in influencer marketing and content creation, having had work published in the Journal of Marketing Management. 

Carl has extensive experience of developing curicullum at undergraduate and postgraduate level and has held leadership positions such as Course Leader (UG and PG), Academic Co-Ordinator and Academic Integrity Lead. He is currently First Year Tutor for the universities undergraduate marketing provision and oversees the first year "flying start" induction programme across HBS.

Research Degree Supervision

Carl is currently welcoming PhD students and would be interested in supervising PhD's in the general area of Consumer Behaviour with a digital emphasis.

Google Scholar h-Index

3 from 45 citations 

Last updated 20th March 2023

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

External positions

External Examiner, Durham University

3 Jan 202331 Jul 2027

External Examiner, Manchester Metropolitan University

1 Dec 202031 Dec 2024

External Examiner, Ulster University

1 Sep 201931 Jul 2022

Research Expertise and Interests

  • Content Creation
  • Influencer Authenticity
  • Influencer Credibility
  • Qualitative Research
  • Word of Mouth


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Collaborations and top research areas from the last five years

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