Carol joined The Business School in 2007 and is a Senior Lecturer in Marketing. Previously she was a part-time Senior Lecturer at Nottingham Trent University from 2003.
Prior to this Carol embarked on a career in fashion and brand management working for a variety of major brands and organisations following her graduation in 1988. In 1991 she was employed by the United Nations Industrial Development Organisation (UNIDO) in Jamaica where she worked with the government’s Ministry of Industry agency, JAMPRO, to implement new manufacturing and marketing strategies to develop the export potential of the island’s SMEs into Europe and North America, specifically focusing on the principles of flexible specilisation to create more appropriate and responsive, innovative products and manufacturing systems for the needs of developed markets. In 1996 she joined Nike at their European Headquarters in the Netherlands working with the brand’s global apparel and accessories categories. She has also consulted for numerous brands and retailers including New Balance, Foschini SA, Kangol, Lowe Alpine and Debenhams as well as working with Marks and Spencer.
Research Expertise and Interests
- Application of trend in a marketing context