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Personal profile

Google Scholar h-Index

18 Last updated  24 January 2023

1940 Google Scholar Citations


I joined the University of Huddersfield in January 2019, having previously worked in the Department of Culture, Film and Media at the University of Nottingham, and the Department of Media Arts at Royal Holloway, University of London.

I am strongly committed to working with industry and have a long track record of working closely with industry partners. Since April 2020 I have acted as Special Advisor to the DCMS Select Committee Inquiry into the Future of Public Service Broadcasting. My research on the ways in which people find and watch TV during Covid-19 ( has been shared widely across the industry, including with the BBC, Channel 4, YouTube and Ofcom, and led to a collaboration with Red Bee Creative ( 

My book Promotional Screen Industries stemmed from a 12-month collaboration with Red Bee Media, funded by the AHRC. I have worked with Ofcom on an ESRC Impact Accellerator Impact Leaders project and an AHRC Collaborative Doctoral Award undertaking longitudinal research into people's media use and attitudes. I have also partnered with the BBC, BFI, BCMA and BUFVC, which has included undertaking consultation work. I have also worked closely with local SMEs, helping small businesses to develop spreadable content marketing strategies that reflect today's changing media landscape.

I am also committed to interdisciplinary research and partnered with colleagues in Health Sciences and Midwifery at the University of Nottingham on a Wellcome funded project on the televising of childbirth. 

I am regularly invited to speak in the UK and overseas (e.g. Sao Paolo, Brazil, 2018 and 2020, Aarhus, Denmark, 2017, Bologna, Italy, 2014 and 2020) and am the Chair of the Media Industries section of the European Communication Research and Education Association (ECREA). I am also a member of the Society for Cinema and Media Studies and am on the editorial board of  The Journal of Cinema and Media, Journal of Popular Television, and VIEW: European Journal of Television History and Culture.

I have taught undergradaute and masters modules on the media and cultural industries, screen marketing and promotion, television and television history, and media studies. 

I have successfully supervised 10 PhD students to completion on subjects that range from the use of computer mediated communications in people's relationships, the impact of the internet on film marketing, the transatlantic circulation of contemporary television, the work of media agencies, transmedia TV, and the history of the television set in the UK. I am keen to supervise students on any aspect of the contemporary screen and/or media industries, media regulation and policy, screen media audiences, streaming media, contemporary and historical television, screen marketing, branding and promotional culture.

Over my career I have undertaken a range of leadership roles, including Director of Teaching, Director of Postgraduate Sudies, Director of Research, and Impact Officer. I also participated in the University of Nottingham's Research Leader and Impact Leader programmes. I am currently Director of Research and Postgraduate Research for Media, Journalism and Film.

Research Expertise and Interests

My research expertise lies in television, media industries and marketing/promotional culture, with a specific focus on screen media (TV, internet, film). My research is particularly interested in how the screen industries respond to change. My new book, Online TV (Routledge, 2019), examines the convergence of television and the internet, arguing that we are entering a new 'internet era' that is changing how we understand television as a medium. Through the process of defining online TV, the book identifies four core 'battlefields' where the industrial struggle for online TV is taking place: technology, intellectual property, interfaces, and data. It argues that these battlefields should be on the top of the agenda for academics, policy-makers and regulators.

This work builds on my previous research into the changing nature of promotional screen culture (Promotional Screen Industries, Routledge 2015, written with Paul Grainge) and into the adoption of branding by the US and UK television industries (Branding Television, Routledge 2012), as well as on previous research into the US and UK television industries. This included co-editing the first academic book on the history of ITV (ITV Cultures, Open UP 2005, edited with Rob Turnock) and examining the industrial contexts within which innovation in television production has taken place (Telefantasy, BFI 2005).

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 11 - Sustainable Cities and Communities
  • SDG 16 - Peace, Justice and Strong Institutions

External positions

Special Advisor, Department for Digital, Culture, Media and Sport Select Committee

Apr 2020Mar 2021

Chair of Media Industries Section, European Communication Research and Education Association

Nov 2018 → …

Research Expertise and Interests

  • Internet television
  • Screen marketing
  • Promotional Culture
  • Online television
  • Television history
  • Media industries
  • Television studies
  • Digital television
  • Branding
  • public service media
  • media policy
  • Television audiences


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