Research output per year
Research output per year
Personal profile
Google Scholar h-Index
3 Last checked 5 October 2020.
Biography
Claire joined the University in May 2014 as Lecturer in Marketing. Claire completed her PhD at University of Ulster in 2014. Her thesis examined the process of strategic marketing planning in the context of the tourism industry, with a specific focus on heritage tourism. She investigated the coordination and management of strategic marketing functions, while also examining processes of strategic implementation, using qualitative research methods. Her research engaged both the public and private sectors. Claire compeleted her BA at Queen’s University, Belfast in International Studies with French and she has a Msc Marketing (with distinction) from University of Ulster.
Claire has previously lectured at University of Ulster, at undergraduate and postgraduate level, across Marketing and Management courses. She also has experience of working in both public and private sectors. Before embarking on her academic career, she worked in industry as a Marketing Executive and prior to that, as a Research Assistant on several public sector consultancy projects.
Research Expertise and Interests
- Strategic Marketing Planning
- Small Business Marketing
- Tourism Marketing
- Heritage Tourism
- Consumer Resistance
Fingerprint
Dive into the research topics where Claire McCamley is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Network
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Research output
- 24 Citations
- 3 h-Index
- 5 Article
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Lone not lonely: Conceptualising the lone consumer servicescape through speciality coffee
McCamley, C. & Morland, L., 1 Sep 2021, In: Marketing Theory. 21, 3, p. 371-389 19 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Negotiating authenticity: Three modernities
Canavan, B. & McCamley, C., 1 May 2021, In: Annals of Tourism Research. 88, 11 p., 103185.Research output: Contribution to journal › Article › peer-review
Open Access2 Citations (Scopus) -
The passing of the postmodern in pop? Epochal consumption and marketing from Madonna, through Gaga, to Taylor
Canavan, B. & McCamley, C., 1 Feb 2020, In: Journal of Business Research. 107, p. 222-230 9 p.Research output: Contribution to journal › Article › peer-review
Open Access3 Citations (Scopus) -
Aggravated fragmentation: A case study of SME behaviour in two emerging heritage tourism regions
McCamley, C. & Gilmore, A., 1 Jun 2017, In: Tourism Management. 60, p. 81-91 11 p.Research output: Contribution to journal › Article › peer-review
Open Access13 Citations (Scopus) -
Strategic marketing planning for heritage tourism: A conceptual model and empirical findings from two emerging heritage regions
Mccamley, C. & Gilmore, A., 2016, In: Journal of Strategic Marketing. 26, 2, p. 156-173 18 p.Research output: Contribution to journal › Article › peer-review
Open Access6 Citations (Scopus)
Activities
- 7 Oral presentation
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Coffee for One: An Exploration of the Lone Customer Experience
Leigh Morland (Speaker) & Claire McCamley (Speaker)
3 Jul 2018Activity: Talk or presentation types › Oral presentation
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Exploring Entrepreneurial Networking: A Case Study of Cooperation in Heritage Tourism Marketing
Claire McCamley (Speaker)
8 Aug 2017Activity: Talk or presentation types › Oral presentation
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Achieving Competitiveness in an Emerging Heritage Region: Examining the Role of Trust as a Critical Antecedent to Heritage Tourism Development
Claire McCamley (Speaker)
21 Jul 2016Activity: Talk or presentation types › Oral presentation
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Entrepreneurial Co-Creation in Emerging Heritage Tourism Regions: The Role of Entrepreneurial Networks
Claire McCamley (Speaker) & Audrey Gilmore (Speaker)
4 Jul 2016Activity: Talk or presentation types › Oral presentation
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Entrepreneurial Responses to Sustainability: Regulatory, Normative and Cognitive Dimensions in Emergent and Declining Destinations
Claire McCamley (Speaker) & Brendan Canavan (Speaker)
22 Jun 2016Activity: Talk or presentation types › Oral presentation
Press / Media
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Retail fallout linked to need for innovation
21/02/19
1 item of Media coverage
Press/Media: Expert Comment
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Five ways bricks-and-mortar shops can survive the onslaught of e-commerce
30/06/18
1 Media contribution
Press/Media: Expert Comment
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The joy of shopping: Five ways the high street can survive the e-commerce onslaught
16/06/18
1 Media contribution
Press/Media: Expert Comment