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20162022

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6 from 137 citations

Last updated 22nd March 2023

Biography

As Subject Group Lead (RIKE) in the department of Logistics, Marketing, Hospitality and Analytics, Claire has over ten years of experience in academia and has a specific focus on Marketing education and research.  She has recently co-chaired the Academy of Marketing conference (2022) which took place at University of Huddersfield, and is an active member of the Academy. 

Claire has several ongoing research projects including exploring well-being in a services context, the role of civic food networks as a place-making mechanism and she has recently curated and hosted ‘The People’s Art Exhibition’, funded by The Marketing Trust's Impact Funding.  She is co-investigator on a KTP with Together Housing, focusing on developing a retrofit toolkit for social housing in the pursuit of achieving netzero targets. 

Claire has published in several world leading journals including Tourism Management, Annals of Tourism Research, Journal of Business Research, Marketing Theory, Journal of Strategic Marketing and Environmental Research while also regularly contributing to press and media.

Claire teaches Services Marketing and Small Business Marketing as well as supervising several PhDs and both UG and PG supervision projects. 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 11 - Sustainable Cities and Communities
  • SDG 16 - Peace, Justice and Strong Institutions

Research Expertise and Interests

  • Consumer well-being in services context
  • Tourism Marketing
  • Place-making

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