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3 Last checked 5 October 2020.


Claire joined the University in May 2014 as Lecturer in Marketing. Claire completed her PhD at University of Ulster in 2014. Her thesis examined the process of strategic marketing planning in the context of the tourism industry, with a specific focus on heritage tourism. She investigated the coordination and management of strategic marketing functions, while also examining processes of strategic implementation, using qualitative research methods. Her research engaged both the public and private sectors. Claire compeleted her BA at Queen’s University, Belfast in International Studies with French and she has a Msc Marketing (with distinction) from University of Ulster.

Claire has previously lectured at University of Ulster, at undergraduate and postgraduate level, across Marketing and Management courses. She also has experience of working in both public and private sectors. Before embarking on her academic career, she worked in industry as a Marketing Executive and prior to that, as a Research Assistant on several public sector consultancy projects.

Research Expertise and Interests

  • Strategic Marketing Planning
  • Small Business Marketing
  • Tourism Marketing
  • Heritage Tourism
  • Consumer Resistance


Dive into the research topics where Claire McCamley is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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