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7 from 196 citations
Last updated 18th April 2024
Biography
As Subject Group Lead (RIKE) in the department of Logistics, Marketing, Hospitality and Analytics, Claire has over ten years of experience in academia and has a specific focus on Marketing education and research. She has recently co-chaired the Academy of Marketing conference (2022) which took place at University of Huddersfield, and is an active member of the Academy.
Claire has several ongoing research projects including exploring well-being in a services context, the role of civic food networks as a place-making mechanism and she has recently curated and hosted ‘The People’s Art Exhibition’, funded by The Marketing Trust's Impact Funding. She is co-investigator on a KTP with Together Housing, focusing on developing a retrofit toolkit for social housing in the pursuit of achieving netzero targets.
Claire has published in several world leading journals including Tourism Management, Annals of Tourism Research, Journal of Business Research, Marketing Theory, Journal of Strategic Marketing and Environmental Research while also regularly contributing to press and media.
Claire teaches Services Marketing and Small Business Marketing as well as supervising several PhDs and both UG and PG supervision projects.
Research Expertise and Interests
- Consumer well-being in services context
- Tourism Marketing
- Place-making
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 11 Sustainable Cities and Communities -
SDG 16 Peace, Justice and Strong Institutions
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Collaborations and top research areas from the last five years
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Developing Our Future in North-East Lincolnshire
Reid, J. (PI), McCamley, C. (CoI) & Brown, P. (CoI)
1/09/24 → 31/07/25
Project: Research
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To create a model and toolkit for ensuring smooth acceptance and adoption, by consumers, end-users and residents, of decarbonising retrofit measures in social housing.
Brown, P. (PI), Bettany, S. (CoI), McCamley, C. (CoI), Berry, P. (Company Owner) & Boyd, S. (Company Supervisor)
30/08/22 → 17/01/25
Project: Research
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To develop the capacity and sustainability of East Marsh Community (EMU) to purchase, renovate, and manage homes as an ethical community landlord for community wellbeing. This means being resident and community led, putting the voices of local people first, and re-imagining the East Marsh as a place of human flourishing.
Reid, J. (PI), Brown, P. (CoI), McCamley, C. (CoI), Dasein, B. (Company Owner) & Graves, P. (Company Supervisor)
1/07/24 → 30/03/27
Project: Research
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COVID-19 social distancing compliance mechanisms: UK evidence
Wu, J., Font, X. & McCamley, C., 1 Apr 2022, In: Environmental Research. 205, 10 p., 112528.Research output: Contribution to journal › Article › peer-review
Open AccessFile18 Citations (Scopus) -
The People's Art Exhibition: Loving Nature in Kirklees
Cheetham, F. (Curator) & McCamley, C. (Curator), 10 May 2022Research output: Non-textual form › Exhibition
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Lone not lonely: Conceptualising the lone consumer servicescape through speciality coffee
McCamley, C. & Morland, L., 1 Sept 2021, In: Marketing Theory. 21, 3, p. 371-389 19 p.Research output: Contribution to journal › Article › peer-review
Open Access6 Citations (Scopus) -
Negotiating authenticity: Three modernities
Canavan, B. & McCamley, C., 1 May 2021, In: Annals of Tourism Research. 88, 11 p., 103185.Research output: Contribution to journal › Article › peer-review
Open Access71 Citations (Scopus) -
The passing of the postmodern in pop? Epochal consumption and marketing from Madonna, through Gaga, to Taylor
Canavan, B. & McCamley, C., 1 Feb 2020, In: Journal of Business Research. 107, p. 222-230 9 p.Research output: Contribution to journal › Article › peer-review
Open Access17 Citations (Scopus)
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Revolutionary Placemaking, Moving Beyond Traditional Frontiers
McCamley, C. (Speaker) & Harkness, L. (Contributor to Paper or Presentation)
5 Jul 2023Activity: Talk or presentation types › Oral presentation
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Generational cohort effects in relation to consumption practices of convenience foods: An exploration of Baby Boomers, Generation X and Millennials
Hawkins, J. (Speaker), McCamley, C. (Contributor to Paper or Presentation) & Bettany, S. (Contributor to Paper or Presentation)
4 Jul 2023Activity: Talk or presentation types › Oral presentation
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The People's Art Exhibition, Academy of Marketing Impact Funding Final Report
McCamley, C. (Speaker) & Cheetham, F. (Contributor to Paper or Presentation)
4 Jul 2023Activity: Talk or presentation types › Oral presentation
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55th Academy of Marketing Conference 2023
McCamley, C. (Member of programme committee)
3 Jul 2023 → 6 Jul 2023Activity: Participating in or organising an event types › Organising a conference, workshop, ...
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Academy of Marketing Conference 2022
McCamley, C. (Chair) & Roper, S. (Chair)
5 Jul 2022 → 7 Jul 2022Activity: Participating in or organising an event types › Organising a conference, workshop, ...
Press/Media
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Gifts of Christmas past: buy secondhand to give your loved ones the gift of nostalgia and imagination
Abdelrahman, O. K. & McCamley, C.
1/12/22 → 11/12/22
1 item of Media coverage, 6 Media contributions
Press/Media: Expert Comment
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Retail fallout linked to need for innovation
21/02/19
1 item of Media coverage
Press/Media: Expert Comment
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Five ways bricks-and-mortar shops can survive the onslaught of e-commerce
30/06/18
1 Media contribution
Press/Media: Expert Comment
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The joy of shopping: Five ways the high street can survive the e-commerce onslaught
16/06/18
1 Media contribution
Press/Media: Expert Comment