If you made any changes in Pure these will be visible here soon.

Personal profile


Claudio De Mattos is currently a Senior Lecturer in Management (International Strategy, Sustainability and Entrepreneurship Subject Group) at the University of Huddersfield. His current research interests are focused on international business cooperation (e.g., alliances and M&As) as well as cross-cultural differences and similarities in international business and international marketing. It predominantly examines the context of large emerging markets and high technology sectors. Other topics of interest include international negotiations, international entrepreneurship and international branding. Doctoral (PhD, DBA) and Research Master (MRes, MPhil) students interested in the above topics are welcome.

Claudio De Mattos completed his PhD at the University of Bradford under the supervision of Professor Peter Buckley. He has been publishing his work in internationally recognised journals such as 'International Business Review', 'R&D Management', 'International Journal of Human Resource Management', 'International Journal of Operations and Production Management', ‘International Journal of Production Research’, and 'Journal of Marketing Management'. In addition, he has been presenting his work at a number of leading international conferences. He has taught in several British Universities such as University of Bradford, Leeds University, Aston University, and the University of Manchester. He is regularly invited for external lectures (e.g., at the University of Leeds and at ISM University of Management and Economics, Vilnius, Lithuania) and has held a number of external positions such as Visiting Research Fellow at the Centre for International Business University of Leeds (CIBUL) UK and External Examiner for the University of Bradford, Bradford UK. He was also a Jean Monnet Research Fellow and an EPSRC-BRITEST Research Fellow at Leeds University Business School. Prior to joining academia he worked in the oil industry as well as in the defence industry.

For further information please scan:


Fingerprint Dive into the research topics where Claudio De Mattos is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 1 Similar Profiles
Alliances Business & Economics
International business Business & Economics
Small and medium-sized enterprises Business & Economics
Alliance formation Business & Economics
Chemical industry Business & Economics
Emerging economies Business & Economics
Interaction Business & Economics
Evaluation Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2001 2019

1 Citation (Scopus)
Open Access

The Principle of Congruity in the Analysis of International Business Cooperation.

Buckley, P. J., Cross, A. & De Mattos, C., 23 Feb 2018, The Global Factory: Networked Multinational Enterprises in the Modern Global Economy. J. Buckley, P. (ed.). Edward Elgar Publishing Ltd., p. 65-77 13 p. (New Horizons in International Business series).

Research output: Chapter in Book/Report/Conference proceedingChapter

International business
General theory

The Role of Online Reviews in Services Sector and Implications for Services Firms

Sanghavi, N., De Mattos, C., McGuffog, M., Kumar, J. & Salciuviene, L., 12 Jul 2016, Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Petruzzellis, L. & Winer, R. S. (eds.). 1st ed. Cham: Springer International Publishing AG, p. 849-850 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Online reviews
Service firms
Service sector
Social media
Web sites

Hybrid Strategy, Ambidexterity And Environment: Toward An Integrated Typology

Lapersonne, A., Sanghavi, N. & De Mattos, C., 1 Dec 2015, In : Universal Journal of Management. 3, 12, p. 497-508 12 p.

Research output: Contribution to journalArticle

Open Access
Strategy implementation
Pure strategies
5 Citations (Scopus)

The principle of congruity in the analysis of international business cooperation

Buckley, P. J., Cross, A. & De Mattos, C., Dec 2015, In : International Business Review. 24, 6, p. 1048-1060 13 p.

Research output: Contribution to journalArticle

Open Access
International business
General theory

Activities 1998 2017

Intercultural Effectiveness: The Role of Feminine Style Leadership in Multicultural Teams

Haruka Marufuji (Speaker), Claudio De Mattos (Speaker), Nitin Sanghavi (Speaker)
3 Jul 2017

Activity: Talk or presentation typesOral presentation

Employing Social Networking Media as a Marketing Tool in Large Emerging Markets: The Case of India

Claudio De Mattos (Speaker), Nitin Sanghavi (Contributor to Paper or Presentation), Laura Salciuviene (Contributor to Paper or Presentation), M. Tandon (Contributor to Paper or Presentation)
21 Jun 2016

Activity: Talk or presentation typesOral presentation

14th International Conference of the Society for Global Business & Economic Development

Claudio De Mattos (Participant)
21 Jun 201624 Jun 2016

Activity: Participating in or organising an event typesParticipating in a conference, workshop, ...

Transition from Old to Modern Ways: Different Uses of Power by Large Enterprises over Small Distributors in the Iron and Steel Industry in China

Claudio De Mattos (Speaker), Wei Liu (Contributor to Paper or Presentation), Nitin Sanghavi (Contributor to Paper or Presentation)
21 Jun 2016

Activity: Talk or presentation typesOral presentation

Developing the Brand of Chinese Cars Abroad: The Case of the United Kingdom

Claudio De Mattos (Speaker), Laura Salciuviene (Speaker), Nitin Sanghavi (Speaker), Zhe Yuan (Speaker)
10 Dec 2015

Activity: Talk or presentation typesOral presentation