• Huddersfield Business School University of Huddersfield Queensgate Huddersfield HD1 3DH United Kingdom

    United Kingdom

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Personal profile


4 Last checked 5 October 2020.


David is Professor of Management at Huddersfield Business School. He holds an MBA, is a Fellow of the Chartered Association of Certified Accountants and is a Fellow of the Higher Education Academy.
David was an advisor to, and a former leading partner with PricewaterhouseCoopers (PwC). As a partner with PwC he led major strategic and operational projects in a number of industries including financial services, energy, oil and gas, and retail. David was responsible for developing and maintaining client relationships with national and international organisations and led PwC's consulting practice in the North of England being a member of the firm's Northern Leadership Team.
David had global responsibility for PwC’s Strategic Cost Management practice, which included the design and implementation of leading-edge approaches to planning and forecasting, value and cost management and decision support. He was also responsible for PwC’s innovative work on Corporate Level Strategy and Organisation Design, which assists major organisations to develop the value-creating role of the Corporate Centre. He led major assignments and directed the development of the firm’s concepts and methods in these areas.
David draws on his experience and research in strategy and management consulting and his engagement with practice to provide teaching to post-experience students on the Full-Time and Executive MBA's and Master’s in Management programs.
David is an Honorary Professorial Fellow in the Department of Entrepreneurship and Strategy at Lancaster University Management School.
His research interests are:

• Management Dominant Logic.
• Corporate level strategy and organisation design in multi-business firms
• Strategy as Practice

• Publications:
• David Pettifer and Colin Drury: (1993): ABC in Retail Financial Services. Certified Accountant.
• Pettifer D. et al (1997): CFO - Architect of The Corporation’s Future. Wiley & Sons.
• David Pettifer (1998): Corporate Centre Transformation. PricewaterhouseCoopers.
• Goold, M., Pettifer, D. & Young D (2001) Redesigning the Corporate Centre. European Management Journal, 19 (1), pp. 83-91.
• David Pettifer, Andrew Campbell & Lucy Dennett (2001) Creating the E-Corporate Centre. PricewaterhouseCoopers.
• David Pettifer & Tania Coke (2003). A Culture of Disciplined Empowerment. European Business Forum, 14, pp. 80-82.
• David Pettifer & Sauvik Banerjee (2005). Competitiveness in the UK’s Economy. PricewaterhouseCoopers.
• David Pettifer & Andrew Campbell (2006). How to Measure the ‘Corporate Centre’.
• Pettifer D, Johnson G: (2009) Use Strategy to get out of a Recession. Accountancy Age

International Professional Accountants in Business, Article of Outstanding Merit 2006

External positions

Hon Professorial Fellow, Lancaster University

1 Oct 2007 → …